Exactly a year ago, on 31 December 2019, I wrote a post about ‘changes coming‘, for me and others too. It turned out to be wildly optimistic, of course: but then it’s always easier to achieve 20-20 vision in hindsight… …

2020 Hindsight (of course) Read more »

There are three kinds of chaos. They’re fundamentally different from each other. Don’t mix them up… (For a quick overview of the themes in this post, see the video ‘Three kinds of chaos‘.) I was going to start this off …

Three kinds of chaos Read more »

How do we describe ‘service’ and ‘product’ in the same way for every scope and scale, every type of context and content? That’s the theme for this series of posts. In ‘Service, product, service, simplified‘, I aimed to simplify the relationship …

Service, product, service – summary and checklists Read more »

Are we selling services, products or both? The short-answer is ‘Yes’ – but what we’re really selling, every time, is a promise… The start-point for this was one of those ideas that arise first-thing-in-the-morning, seemingly without any warning: Idea: In sales, …

Service, product, service – promise and product Read more »

If service and product are different views into a continuous sequence of value-creation, what can we learn if we start the sequence from product rather than service? In the earlier parts of this series – such as ‘Service, product, service, …

Service, product, service – start with product Read more »