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	<title>Tom Graves / Tetradian &#187; Business</title>
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	<link>http://weblog.tetradian.com</link>
	<description>Random ramblings over the metaphoric edge</description>
	<lastBuildDate>Sat, 04 Feb 2012 16:57:57 +0000</lastBuildDate>
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		<title>Data-architecture 101 and the naming-problem</title>
		<link>http://weblog.tetradian.com/2012/02/04/data-architecture-101-and-the-naming-problem/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=data-architecture-101-and-the-naming-problem</link>
		<comments>http://weblog.tetradian.com/2012/02/04/data-architecture-101-and-the-naming-problem/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 16:57:57 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[business architecture]]></category>
		<category><![CDATA[business-IT divide]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[enterprise]]></category>
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		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4698</guid>
		<description><![CDATA[The echoes of the &#8216;naming-problem&#8216; around business-architecture and the like continue to rumble on, this time via another happy Twitter-exchange with Ron Tolido: rtolido: @tetradian just show me the non-IT people that invented #entarch and / or #bizarch tetradian: @rtolido we&#8217;re in a circular-definition here: what you call #entarch or #bizarch is whatever was &#8216;invented&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>The echoes of the &#8216;<a title="Post 'IT-centrism, business-centrism and business-architecture'" href="http://weblog.tetradian.com/2012/02/03/it-centrism-business-centrism-bizarch/" target="_blank">naming-problem</a>&#8216; around business-architecture and the like continue to rumble on, this time via another happy Twitter-exchange with <a title="Ron Tolido (@rtolido) on Twitter" href="http://twitter.com/rtolido" target="_blank">Ron Tolido</a>:</p>
<ul>
<li><em>rtolido</em>: @tetradian just show me the non-IT people that invented #entarch and / or #bizarch <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li><em>tetradian</em>: @rtolido we&#8217;re in a circular-definition here: what you call #entarch or #bizarch is whatever was &#8216;invented&#8217; by IT-people&#8230; //  crucial problem is that IT-people labelled as &#8216;enterprise architecture&#8217; to something that wasn&#8217;t &#8216;architecture of the enterprise&#8217; // likewise with IT version of &#8216;business-architecture&#8217;, which _isn&#8217;t_ &#8216;architecture of the business&#8217; // once we sort out that mess, it becomes obvious IT-people did not invent it &#8211; but until then, we have those circular-definitions&#8230; // non-IT-people: Deming, Boyd, Beer, Alexander, even Taylor, for heavens&#8217; sake&#8230;</li>
<li><em>rtolido</em>: @tetradian All true! Just pointing to the actual roots of both #entarch and #bizarch . Not saying it&#8217;s a good thing per se.</li>
<li>tetradian: what you&#8217;re doing at present is propping up _fundamental_ mistake: mislabelling of &#8216;IT-view of business&#8217; as &#8216;business-architecture&#8217; // &#8216;Open Group Cert in IT-view of Business&#8217; is fine &#8211; just don&#8217;t call it &#8216;business-architecture&#8217;, because it isn&#8217;t! <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  // Data Architecture 101: don&#8217;t assign names to things that don&#8217;t mean the same as what those things actually are! <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </li>
</ul>
<p>And that last point is actually a good idea: apply a bit of bog-standard data-architecture practice to this problem. Let&#8217;s look at this whole mess from the perspective of Data Architecture 101:</p>
<p>&#8211; <em style="font-weight: bold;">Step 1</em>: A <em>core principle</em>: all entities shall be assigned meaningful names or terms &#8211; i.e. that the assigned name shall correspond to the &#8216;natural meaning&#8217; of the entity.</p>
<p>&#8211; <em style="font-weight: bold;">Step 2a</em>: If a term that is currently assigned to an entity does not match the &#8216;natural meaning&#8217; of the entity but is not in common use, the updated name for the term shall be promulgated, and action taken to dissuade use of the former misleading-term.</p>
<p>&#8211; <em style="font-weight: bold;">Step 2b</em>: If a term in common use is currently assigned to an entity but does <em>not</em> match the &#8216;natural meaning&#8217; of that entity, an architectural &#8216;<em>waiver</em>&#8216; or &#8216;<em>dispensation</em>&#8216; shall be issued, acknowledging the current usage of that term.</p>
<p>&#8211; <em style="font-weight: bold;">Step 3</em>: If a waiver is issued, the waiver does <em>not</em> mean that the misleading usage is acceptable, but rather that although the fait-accompli is accepted in the present, all efforts <em>must</em> be made to prevent the misleading-term from becoming further entrenched, and every opportunity taken to promulgate a replacement &#8216;natural-meaning&#8217; term.</p>
<p>This is <em>basic</em> stuff, the kind of routine data-architecture work I was doing twenty years ago and more. Software-coders do it every day; web-designers do it; database-administrators do it. But not, apparently, the people who purport to maintain the formal standards for this kind of work. To use a certain famous phrase, &#8220;this does not compute&#8230;&#8221; <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_neutral.gif' alt=':-|' class='wp-smiley' /> </p>
<p>Let&#8217;s look at this in a bit more detail.</p>
<p>First, that principle from <em style="font-weight: bold;">Step 1</em>, the notion of a &#8216;natural meaning&#8217;. A term or entity can of course be assigned any name at all: sometimes projects and the like are intentionally assigned misleading names, for security purposes or because they&#8217;re being used only as &#8216;working title&#8217; or suchlike. Sometimes such names do stick, misleading or not: &#8216;tank&#8217; is a classic example. But in general &#8211; especially in a data-architecture or in any part of an enterprise-architecture &#8211; an entity should be assigned a name that aligns with its use and function: for architectural purposes it doesn&#8217;t help anyone if we decide to use the label &#8216;Glue Pot&#8217; for a delivery-truck, for example, or &#8216;Salmonella Breeding Station&#8217; as the label for the cafeteria business-unit. In general, it&#8217;s a lot more helpful if we call a spade a spade, and so on.</p>
<p style="padding-left: 30px;">[We can take this a bit further, perhaps - hence the old adage that "An Englishman calls a spade a spade, but an Australian calls it a bl**dy shovel"... <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ]</p>
<p>Hence the notion of &#8216;natural meaning&#8217;, that in order to minimise the potential for confusion, things should be named according to what they are or what they do.</p>
<p>And a simple test for &#8216;natural meaning&#8217; is inversion of the term: if the inversion gives the same meaning as the assigned term, it&#8217;s more probable that, overall, the term won&#8217;t cause confusion. (There&#8217;s a proper grammatical-term for this inversion, but I&#8217;ve forgotten it: someone remind me, perhaps?) Take &#8216;data architecture&#8217;, for example: the inversion is &#8216;the architecture of data&#8217;, which in both cases is what actually happens in the practice of data-architecture &#8211; so we can be reasonably comfortable that we have something close to &#8216;natural-meaning&#8217; there. In practice, &#8216;data-architecture&#8217; is a term we can trust to make sense.</p>
<p>Likewise &#8216;security-architecture&#8217;, as the architecture of security; or &#8216;brand-architecture&#8217;, as the architecture of the relationships and the like between business brands;  or &#8216;IT-infrastructure architecture&#8217;, as the architecture of the infrastructures of IT-systems. These all make clear sense, whichever way round we put it; and keep the same meaning, whichever round we put it.</p>
<p>But when we try this inversion with the supposedly-&#8217;official&#8217; usages of &#8216;enterprise-architecture&#8217; or &#8216;business-architecture&#8217;, it just doesn&#8217;t work:</p>
<p>&#8211; <em>enterprise-architecture</em>:</p>
<ul>
<li><em>natural-meaning</em> (from inversion): the architecture of the enterprise (i.e. organisation as a whole, plus extensions into the value-network and overall ecosystem within which it operates)</li>
<li><em>common-usage</em> in TOGAF, FEAF etc: the architecture of the IT-systems in use within the organisation, with some reference to the usage of those systems within the organisation&#8217;s business</li>
</ul>
<p>&#8211; <em>business-architecture</em>:</p>
<ul>
<li>natural-meaning (from inversion): the architecture of the business (or, more specifically, &#8216;the business of the business&#8217;)</li>
<li><em>common-usage</em> in TOGAF, FEAF etc: anything not-IT that might impact upon IT, organised and described solely in terms of its actual or potential impact on IT</li>
</ul>
<p>In both cases the IT-oriented common-usage is a very long way from the natural-meaning of the term &#8211; which guarantees confusion as soon as we move outside of the narrow confines of an IT-oriented view. And in both cases that common-usage meaning describes only a very small subset of the scope of the natural-meaning &#8211; in other words, wherever the IT-oriented common-usage is dominant, it represents a serious <a title="Post 'The dangers of 'term-hijack' '" href="http://weblog.tetradian.com/2009/08/19/term-hijack/" target="_blank">term-hijack</a> that blocks visibility of the remainder of the natural-meaning scope.</p>
<p>Which, in any competent data-architecture, would clearly indicate that have a couple of seriously-invalid term-usages here. Which means we need to do something about it. Which brings us to <em style="font-weight: bold;">Step 2</em>.</p>
<p>It&#8217;s clear that <em style="font-weight: bold;">Step 2a</em> can&#8217;t apply here, because both of these invalid terms are very much &#8216;out there&#8217;.</p>
<p>Which means that we move to <em style="font-weight: bold;">Step 2b</em>: we issue a waiver.</p>
<p><em>But we do not forget what a waiver actually means here</em>, and what responsibilities it places on all of us, collectively, in terms of action we <em>must</em> take in future to correct the architectural risk. In particular, it does <em>not</em> mean that we simply throw up our hands in the air and say &#8220;oh well, it doesn&#8217;t matter&#8221; &#8211; because clearly it <em>does</em> matter, because equally-clearly that usage of the term will <em>not</em> make sense to anyone outside of the &#8216;in-group&#8217; cabal. Instead, the waiver says that we <em>must</em> take action to correct the fault &#8211; exactly as with any other type of architectural fault.</p>
<p>Which brings us to <em style="font-weight: bold;">Step 3</em>. What we actually <em>need</em> in this case is the metaphoric equivalent of a full &#8216;Cease &amp; Desist&#8217; order, to demand that people not only stop all use of this misleading usage of the terms, but take action to correct <em>all</em> materials in which either of those two misleading usages occur. For example, TOGAF would need to be rewritten from scratch: given the natural-meaning, it wouldn&#8217;t be allowed to use the term &#8216;enterprise-architecture&#8217; just about anywhere in the whole document, and &#8216;Phase B: Business Architecture&#8217; would either cease to exist, or be reconstructed as a proper multi-domain structure, within which &#8216;the architecture of the business of the business&#8217; is merely one amongst many other domains that can impact upon IT.</p>
<p>Let&#8217;s not beat about the bush here: that <em>is</em> what needs to happen. Anything less represents not only only an architectural risk on a major scale, but an <em>ongoing</em> risk whose impacts increase exponentially with every passing day.</p>
<p>Sadly, Reality Department indicates we&#8217;re very unlikely to get this &#8211; not least because it would require Open Group, CapGemini, Federal Enterprise Architecture, Gartner, Zachman and all the rest to recall every scrap of their past publications on &#8216;enterprise&#8217;-architecture, and rewrite the whole darn lot. <em>But we need to say, and continue to insist, that this is what needs to happen in future</em>. We do <em>not</em> simply allow them to continue promulgating these (and many other) <em>fundamentally-wrong</em> term-usages in the enterprise-architecture space.</p>
<p>That&#8217;s Data Architecture 101, as applied in a perfectly straightforward way to current &#8216;enterprise&#8217;-architecture &#8211; what the Americans call &#8216;eating our own dogfood&#8217;.</p>
<p>And if we aren&#8217;t willing to do it to our own work, why on earth should anyone else trust us to do it to theirs?</p>
<p>Pretty simple, really.</p>
<p>So, whatcha gonna do about it, folks?</p>
<p>&#8212;</p>
<p>One separate but related and <em>very</em> important addendum: <em>I am not knocking TOGAF in itself here</em>, nor anything or anyone else in the IT-architecture space. IT-architecture is extremely important, and Open Group and others have been doing sterling work in that space for many years. To my mind, no-one should doubt this, and I&#8217;m very happy to sing their praises on that part of the work, and invite and encourage others to do likewise.</p>
<p><em>All that I&#8217;m saying is that what TOGAF etc call &#8216;enterprise-architecture&#8217; should <span style="text-decoration: underline;">not</span> be called &#8216;enterprise-architecture&#8217;</em>, for the simple reason that it is not &#8216;the architecture of the enterprise&#8217;.</p>
<p>Likewise the somewhat jumbled collection of bits-and-pieces that TOGAF and its ilk call &#8216;business-architecture&#8217; should <em>not</em> be called &#8216;business-architecture&#8217;, for the simple reason that it is not &#8216;the architecture of the business&#8217;.</p>
<p style="padding-left: 30px;">[The latter point should be obvious when we consider that TOGAF's 'business-architecture' assumes that the entirety of the non- IT executive - in other words, the CEO, CFO, COO, CMO, CHO and any non-IT CTO, and all of their respective domains - can all meaningfully be lumped together as 'the business', with only IT needing aany differentiation from the rest. Anyone who's had any dealings at executive-level will know that it's, uh, not <em>quite</em> as simple as that? :wry-grin: ]</p>
<p>Best leave it there for now, I guess. Over to you?</p>
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		<title>Competence, non-competence and incompetence</title>
		<link>http://weblog.tetradian.com/2012/02/04/competence-noncompetence-incompetence/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=competence-noncompetence-incompetence</link>
		<comments>http://weblog.tetradian.com/2012/02/04/competence-noncompetence-incompetence/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 08:23:58 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Complexity / Structure]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[Knowledge]]></category>
		<category><![CDATA[Power and responsibility]]></category>
		<category><![CDATA[business-IT divide]]></category>
		<category><![CDATA[competence]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[incompetence]]></category>
		<category><![CDATA[non-competence]]></category>
		<category><![CDATA[paradigm]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[SCAN]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4696</guid>
		<description><![CDATA[One of the key reasons why I&#8217;m so vehemently against any-centrism and suchlike revolves around the question of competence &#8211; or, more usually, the lack of it. Competence is where someone knows what they&#8217;re doing, and does it. And, oddly, often don&#8217;t bother to say that they&#8217;re competent &#8211; perhaps because they don&#8217;t need to [...]]]></description>
			<content:encoded><![CDATA[<p>One of the key reasons why I&#8217;m so vehemently against <a title="Post 'How IT-centrism creeps into enterprise-architecture'" href="http://weblog.tetradian.com/2012/01/30/how-it-centrism-creeps-into-ea/" target="_blank"><em>any</em>-centrism</a> and <a title="Post 'IT-centrism, business-centrism and business-architecture'" href="http://weblog.tetradian.com/2012/02/03/it-centrism-business-centrism-bizarch/" target="_blank">suchlike</a> revolves around the question of competence &#8211; or, more usually, the lack of it.</p>
<p><em style="font-weight: bold;">Competence</em> is where someone knows what they&#8217;re doing, and does it. And, oddly, often don&#8217;t bother to <em>say</em> that they&#8217;re competent &#8211; perhaps because they don&#8217;t <em>need</em> to say it, their actions say it well enough instead. The outcome of competence is fairly certain, even in contexts of high uncertainty.</p>
<p><em style="font-weight: bold;">Non-competence</em> is where someone doesn&#8217;t know what they&#8217;re doing, and will either not do it, or will do the best they can, yet with the explicit intent to use it as a learning to improve their competence. Importantly, they will usually <em>say</em> that they don&#8217;t know what they&#8217;re doing. The outcome of non-competence is uncertain, even in nominally-certain contexts, but at least we are aware of the risks.</p>
<p><em style="font-weight: bold;">Incompetence</em> is where someone doesn&#8217;t know what they&#8217;re doing- i.e. is non-competent to do the task &#8211; but either purports and/or believes themselves to be competent. They will usually say that they are competent, even though demonstrably they are not; they claim to be responsible, yet have limited &#8216;response-ability&#8217;. The outcome of incompetence is fairly certain, and frequently dire, yet lack of awareness of the risks is often rampant, or in some cases the risks <em>actively</em> concealed<em>.</em></p>
<p>Someone who is non-competent can become competent by learning the respective skills, or be competent by proxy, via finding someone else who <em>is</em> competent at doing the respective type of task. I treasure my non-competence, because it means there&#8217;s always more for me to learn. And as an enterprise-architect, I am, almost by definition, non-competent in much if not most of the detail-aspects of areas that I need to cover: hence one of my key competencies is the ability to learn enough of a new area fast enough to be able to guide meaningful exchanges between people who <em>are</em> fully competent in some detail-area but are not competent in others with which they need to connect.</p>
<p>Yet one of the key criteria for non-competence, and to separate it from incompetence, is a willingness to accept that we <em>are</em> non-competent, and say so. If we&#8217;re not aware that we&#8217;re non-competent, we <em>automatically</em> increase the risk of being incompetent. And if we know that we&#8217;re not competent, yet somehow &#8216;need&#8217; to claim that we <em>are</em> competent, we would, again, <em>automatically</em> be incompetent &#8211; with a very high risk of inappropriate or ineffective outcomes of the work.</p>
<p>In part it&#8217;s a cultural problem: the risk of incompetence increases wherever a culture exhibits any of these characteristics:</p>
<ul>
<li>prioritises content over context, &#8216;truth&#8217; over context-dependent usefulness</li>
<li>has an insistent ideological base (leading to the same as above)</li>
<li>is typified by rampant egotism, self-advertising and self-centrism</li>
<li>is frequently swayed by tides of hype and &#8216;following after the latest fad&#8217;</li>
<li>displays an almost desperate need to be &#8216;right&#8217;</li>
</ul>
<p>Unfortunately, all of these attributes are extremely common in business, and in many cases are actively prized&#8230; By definition, they&#8217;re also more likely to be common in any &#8216;truth&#8217;-oriented domain, one which operates primarily on &#8216;true/false&#8217; decision-making &#8211; hence, in practice, the tendencies towards IT-centrism and finance-oriented business-centrism, both of which rely on simple true/false logic for most of their operational decisions.</p>
<p>In SCAN terms, all of these are where the Simple certainties of Belief &#8211; either as ideology and/or as self-belief &#8211; are inappropriately applied to the far side of the Inverse-Einstein Test, where the uncertainties of the Ambiguous and the Not-Known cannot be avoided.</p>
<p><a href="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-decision.png"><img class="aligncenter size-medium wp-image-4409" title="SCAN-decision" src="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-decision-300x151.png" alt="" width="300" height="151" /></a></p>
<p>This gives us a dysfunctional &#8216;diagonal&#8217; decision-path, where Assertion is imposed on the Not-known, or Ambiguity &#8216;solved&#8217; by arbitrary Belief:</p>
<p><a href="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-decision.png"></a></p>
<p><a href="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-path-dont.png"><img class="aligncenter size-medium wp-image-4426" title="SCAN-path-dont" src="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-path-dont-300x102.png" alt="" width="300" height="102" /></a></p>
<p>Yet the real problem here is somewhat more subtle:</p>
<ul>
<li>someone who is <em>competent</em> will typically not bother to say so, but will just get on with the work instead</li>
<li>someone who is <em>non-competent</em> will typically <em>say</em> that are not competent, but will often actually <em>be</em> adequately-competent, or at least willing to learn to become so</li>
<li>someone who is <em>incompetent</em> will typically claim that they <em>are</em> competent, and will usually <em>not</em> be willing to learn how to become so, because to do so would betray to themselves and others the fact that they are actually not competent</li>
</ul>
<p>Which, in practice, leaves us with a huge dilemma:</p>
<ul>
<li>those who <em>do not</em> claim to be competent usually <em>are</em> competent</li>
<li>those who <em>do</em> claim to be competent frequently <em>are not</em> competent</li>
</ul>
<p>Hence, again, the kind of mess that we see so often in enterprise-architectures, wherever IT-centrism, business-centrism and the like predominate&#8230; Oh well.</p>
<p>Comments, anyone?</p>
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		<title>IT-centrism, business-centrism and business-architecture</title>
		<link>http://weblog.tetradian.com/2012/02/03/it-centrism-business-centrism-bizarch/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=it-centrism-business-centrism-bizarch</link>
		<comments>http://weblog.tetradian.com/2012/02/03/it-centrism-business-centrism-bizarch/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:41:36 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[business architecture]]></category>
		<category><![CDATA[business-IT divide]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[IT-centrism]]></category>
		<category><![CDATA[Open Group]]></category>
		<category><![CDATA[togaf]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4693</guid>
		<description><![CDATA[This one continues the recent theme of IT-centrism and why it&#8217;s such a problem for enterprise-architecture, but extends it into a slightly different direction, courtesy of a Tweet yesterday by Ron Tolido: rtolido: interesting stuff coming soon around a global Business Architect certification standard by The Open Group #ogsfo Important to say here that I [...]]]></description>
			<content:encoded><![CDATA[<p>This one continues the recent theme of <a title="Post 'IT-oriented versus IT-centric'" href="http://weblog.tetradian.com/2012/01/27/it-oriented-versus-it-centric/" target="_blank">IT-centrism</a> and <a title="Post 'How IT-centrism creeps into enterprise-architecture'" href="http://weblog.tetradian.com/2012/01/30/how-it-centrism-creeps-into-ea/" target="_blank">why it&#8217;s such a problem for enterprise-architecture</a>, but extends it into a slightly different direction, courtesy of a Tweet yesterday by <a title="Ron Tolido (@rtolido) on Twitter" href="http://twitter.com/rtolido" target="_blank">Ron Tolido</a>:</p>
<ul>
<li><em>rtolido</em>: interesting stuff coming soon around a global Business Architect certification standard by The Open Group #ogsfo</li>
</ul>
<p>Important to say here that I have enormous respect for Ron: quite apart from his senior role at CapGemini, he&#8217;s also an amazing innovator in IT-architecture and enterprise-architecture, with ideas such as <a title="Ron Tolido: website for 'Slow IT'" href="http://www.slow-it.com/" target="_blank">Slow IT</a>, the importance of a <a title="Ron Tolido: 'Hausmannisation' (on creative destruction of legacy-applications)" href="http://www.tolido.com/haussmannisation/" target="_blank">demolition strategy</a>, and the <a title="Ron Tolido: 'The Inception of TRAIN and SCOOTER Apps'" href="http://www.capgemini.com/ctoblog/2011/01/the_inception_of_train_and_sco.php" target="_blank">SCOOTER</a> metaphor. Yet I must admit I was absolutely horrified at that comment above, and said so:</p>
<ul>
<li><em>tetradian</em>: @rtolido IT-centrism in TOGAF etc has crippled #entarch for half a decade: please don&#8217;t let OG do the same to #bizarch as well&#8230;</li>
</ul>
<p>The point is that, given their track-record so far on business-architecture,  I can hardly think of any organisation that&#8217;s <em>less</em> qualified than Open Group to create such a standard. For Pete&#8217;s sake, even the Piddletrenthide Parish Parent-Teacher Panel would probably do a better job of it&#8230;</p>
<p>And no, I&#8217;m not being nasty here &#8211; I&#8217;m serious about this. The utter shambles that is TOGAF&#8217;s &#8216;Phase B: Business Architecture&#8217; should sound clangorous alarm-bells about any such suggestion: it&#8217;s just a random collection of &#8216;anything not-IT that might affect IT&#8217;, with no structure, no symmetry and no sense. If you want to see how so much of so-called &#8216;enterprise&#8217;-architecture actively <em>increases</em> the infamous &#8216;business/IT-divide&#8217;, you need only to take a careful look at the TOGAF specification for its ADM Phase B. And these people seriously consider themselves competent to define a global certification for business-architecture? <em>No way!</em> &#8211; please&#8230;?</p>
<p>Anyway, my Tweet-response above triggered a reply from Ron:</p>
<ul>
<li><em>rtolido</em>: @tetradian it&#8217;s an IT thing to criticize IT-centrism but after all: #entarch is an IT people invention. Let&#8217;s try to do better with #bizarch</li>
</ul>
<p>To which my first response was &#8216;<em>What the&#8230;?</em>&#8216;, which came out in more polite form on Twitter as this:</p>
<ul>
<li><em>tetradian</em>: @rtolido &#8220;it&#8217;s an IT thing&#8230; entarch is IT-invention&#8221; &#8211; disagree on both counts, but yes, please let&#8217;s do better with bizarch&#8230;</li>
</ul>
<p>Let&#8217;s tackle Ron&#8217;s points in reverse order&#8230;</p>
<p>At least there&#8217;s an acknowledgement that we could do better with business-architecture than has been done with those current attempts at &#8216;enterprise&#8217;-architecture. That&#8217;s something. Good.</p>
<p>On &#8220;#entarch is an IT-people invention&#8221;, it isn&#8217;t. That&#8217;s a convenient myth that IT-people want to believe &#8211; though no doubt a fair few of them will want to throw various historical quotes at me to &#8216;prove&#8217; their provenance. Sure, the term &#8216;architecture&#8217; has long since been linked to IT &#8211; almost half a century, by now. And somewhen around a couple of decades back, some bright spark extended that idea to distinguish between a context-specific IT-architecture versus an IT-architecture at organisation-wide or enterprise-wide scope, as &#8216;enterprise-wide IT-architecture&#8217; &#8211; at which point some idiot conflated that nominally-valid term to a no-doubt &#8216;simpler&#8217; shorthand term as &#8216;enterprise-architecture&#8217;, without any awareness of just how misleading that would be, or how much damage that <a title="Post 'The dangers of 'term-hijack' '" href="http://weblog.tetradian.com/2009/08/19/term-hijack/" target="_blank">term-hijack</a> would cause. Yet reality is that there are many long-established business disciplines such as systems-thinking and design-thinking as applied to the enterprise that have a much better natural fit with the term &#8216;enterprise-architecture&#8217;; the original meaning of &#8216;business-analysis&#8217; was also probably very close, too. In short, &#8216;enterprise <em>IT</em>-architecture&#8217; is arguably &#8220;an IT-people invention&#8221;; but <em>enterprise</em>-architecture most definitely is not.</p>
<p>On &#8220;it&#8217;s a IT thing to criticise IT-centrism&#8221;, I&#8217;m not quite sure what Ron means there &#8211; whether only &#8216;IT-people&#8217; have the right to do so, or else that anyone criticising IT-centrism is inherently self-identifying as an &#8216;IT-person&#8217;. If it&#8217;s the former, then the fact that I&#8217;ve had perhaps 30 years experience in and around IT might qualify me to criticise? But more to the point, my background is as an explicit cross-discipline generalist &#8211; I&#8217;m one of the few people <em>formally</em> qualified as such, with an MA in General Studies from London&#8217;s Royal College of Art. And it&#8217;s in that sense, as a long-experienced practitioner of &#8216;design-thinking&#8217; within a very wide variety of business contexts, that I see IT-centrism as such a problem. (And, for that matter, business-centrism &#8211; which I&#8217;ll come back to in a moment.) In terms focus of attention, the single most important fact in enterprise-architecture, or business-architecture, or any other architecture, is this:</p>
<p style="text-align: center;"><strong>Within any architecture, everywhere and nowhere is &#8216;the centre&#8217;, all at the same time.</strong></p>
<p>What happens in any form of &#8216;-centrism&#8217; is that we keep on being dragged back to some specific area that claims to be &#8216;<em>The</em> Centre&#8217; of the architecture. Rather than an &#8216;outside-in&#8217; view &#8211; an awareness of the whole &#8211; we&#8217;re constrained to an &#8216;inside-out&#8217; view, where everything in the architecture is seen only in relation to and in terms of that single &#8216;The Centre&#8217;. If there is no direct connection to that &#8216;The Centre&#8217;, or no direct impact, whatever-it-is is usually dismissed as &#8216;out of scope&#8217;, and often deemed not even to exist. Hence, in TOGAF&#8217;s inherently &#8216;inside-out&#8217; view &#8211; in which IT-infrastructure is its actual &#8216;The Centre&#8217; &#8211; we have no means to describe anything that is not-IT and that does not in some way impact directly on IT.</p>
<p style="padding-left: 30px;">[To illustrate the point, try using TOGAF or its linked Archimate-notation to describe the physical activity of a production-line, the trucks and conveyor belts and other machines of physical logistics, the human activity of paper-based record-keeping, or the physical infrastructure - cooling, power-supplies and suchlike - of an IT data-centre: if you can do it all, you'll have to use some horrible kludges and fudged reframings of the supposed standards in order to do it... And yet all of these things would be essential in an <em>enterprise</em>-architecture for the respective industry.]</p>
<p>I need to reiterate that it isn&#8217;t only IT-centrism that creates this kind of problem: it&#8217;s <em>any-</em>centrism. What I&#8217;ve also been seeing recently is a lot more &#8216;business-centrism&#8217; in enterprise-architectures, where &#8216;the business of the business&#8217; is taken to be &#8216;The Centre&#8217; of the enterprise-architecture. We see this, for example, in the insistence that financial metrics are the only metrics that count, and that return-on-investment (ROI) and the like can <em>only</em> be measured in financial terms &#8211; which might be valid within certain subsets of business-architecture, but are way too constrained to be valid in the far broader scope of <em>enterprise</em>-architecture. In some ways this trend worries me even more than IT-centrism, because by the nature of business it will tend to have even more of the wrong kind of credibility, making that much harder to counterbalance and correct within the architecture.</p>
<p>Anyway, <a title="Peter Bakker (@pbmobi) on Twitter" href="http://twitter.com/pbmobi" target="_blank">Peter Bakker</a> dropped in a useful comment at this point, pointing to a classic early essay by <a title="Wikipedia on Christopher Alexander" href="http://en.wikipedia.org/wiki/Christopher_Alexander" target="_blank">Christopher Alexander</a>, famed author of <em>A Pattern Language</em>:</p>
<ul>
<li><em>pbmobi</em>: @rtolido @tetradian #entarch &amp; #bizarch just see the trees, we need architects who see the semi-lattices <a title="Christopher Alexander: 'A city is not a tree' (PDF)" href="http://www.chrisgagern.de/Media/A_City_is_not_a_tree.pdf " target="_blank">http://www.chrisgagern.de/Media/A_City_is_not_a_tree.pdf </a>#ogsfo</li>
</ul>
<div>And a brief Twitter-exchange with <a title="Nigel Green (@taotwit) on Twitter" href="http://twitter.com/taotwit" target="_blank">Nigel Green</a> served to enliven the discussion again:</div>
<ul>
<li><em>taotwit</em>: @tetradian @rtolido erm.. Tom I think you&#8217;re mixing up what EA is with what should be! <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </li>
<li><em>tetradian</em>: @taotwit @rtolido if someone&#8217;s defining a new standard, surely it should be about what should be, not about preserving current mistakes? <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </li>
<li><em>taotwit</em>: @tetradian @rtolido good point &#8211; I hope they listen to the likes of <a title="Alec Sharp (process-architect) at Clariteq.com" href="http://www.clariteq.com/" target="_blank">Alec Sharp</a> and <a title="Patrick Hoverstadt (author of 'The Fractal Organization') on LinkedIn" href="http://www.linkedin.com/pub/patrick-hoverstadt/0/6b4/366" target="_blank">Patrick Hoverstadt</a></li>
</ul>
<p>Agreed with Nigel there: a business-architecture certification scheme would <em>need</em> input from people like Alec or Patrick, or likewise from other key figures in business-architecture or business-innovation such as <a title="Speaker-website for Alex Osterwalder ('Business Model Generation')" href="http://alexosterwalder.com/" target="_blank">Alex Osterwalder</a> or <a title="Weblog for Steve Blank" href="http://steveblank.com/" target="_blank">Steve Blank</a>. But, like me, none of them are members of Open Group &#8211; which means that not only do we not have a voice, but what we say will be ignored anyway. In other words, Open Group expressly locks out many of the people who <em>are</em> doing real innovation in business-architecture, and then wonders why there are real doubts about the usefulness or validity of what it then produces as its &#8216;standard&#8217;.</p>
<p>Which brings us to the disaster-area of certification. In principle it&#8217;s a good idea, even a very <em>necessary idea</em>: every profession needs some way to identify and validate core knowledge and the like. But when the certification for a discipline is managed by a group that evidently do <em>not</em> understand what that core-knowledge actually needs to be, then we have a problem&#8230; and that&#8217;s exactly what we have with Open Group and business-architecture.</p>
<p>Open Group are an <em>IT-standards body</em>: and they&#8217;re very, very good at what they do in IT. But they&#8217;re <em>not</em> a general <em>business-standards body</em> &#8211; and that fact is becoming extremely important here. In the days when TOGAF was solely about IT-architecture &#8211; as it was up until version 7 &#8211; then it made sense for the &#8216;enterprise IT-architecture&#8217; standard to be maintained by the Open Group. But the problem with any enterprise-scope architecture is that, by definition, you have to take everything in the enterprise into account: hence an expansion out into data- and applications-architectures in TOGAF 8, and then, in TOGAF 8.1 &#8216;Enterprise Edition&#8217;, the addition of a loosely-defined &#8216;anything not-IT that might affect IT&#8217;. Unfortunately they made two <em>fundamental</em> errors at that point: because that random bundle represented IT&#8217;s view of what it called &#8216;the business&#8217;, they labelled it &#8216;Business Architecture&#8217;; and they then described the whole IT-specific structure as &#8216;Enterprise Architecture&#8217; &#8211; both of which sort-of made sense from their own inside-out perspective, <em>but made no sense to anyone</em> <em>else</em>, especially when looking outside-in. Oops&#8230;</p>
<p>Anyway, back to certification. So first, there <em>is</em> a real value in having a common language for specific types of architecture. In that sense, the TOGAF 9 &#8216;Foundation&#8217; certification is genuinely useful, because it tests knowledge of that common language.</p>
<p>Likewise the practitioner-certifications such as ITAC, which assess someone&#8217;s <em>practical</em> skills and competence. Unfortunately it&#8217;s no use to me, though, as it still assumes that the only possible path to enterprise-architecture is via detail-level IT-infrastructure architecture, which I don&#8217;t do and never have. (I&#8217;ve done a lot of mainstream data-architecture in my time, but that doesn&#8217;t towards ITAC certification either.)</p>
<p>But to my mind &#8211; and in my experience, too &#8211; the mid-level certification, &#8216;TOGAF Certified&#8217;, is actually <em>worse than useless</em>: to be blunt, it&#8217;s almost a measure of how much someone is <em>not</em> competent to do enterprise-architecture. Yikes&#8230; there are some <em>serious</em> problems there&#8230;</p>
<p>That perhaps sounds a bit harsh: it&#8217;s not. There are two interlinked reasons why this is so.</p>
<p>The first is that &#8216;TOGAF Certified&#8217; is a <em>content-based</em> exam. All it tests is how well people know the TOGAF specification &#8211; <em>not</em> architecture-practice. And to be blunt, the TOGAF specification is a <em>long</em> way from what&#8217;s needed to do enterprise-architecture &#8211; especially in any industry other than &#8216;the usual suspects&#8217; of banking, finance, insurance, tax. (Why those industries? Because their business-models are built almost entirely around large volumes of simple structured information with automatable business-processes &#8211; in other words, strongly IT-oriented. Which <em>doesn&#8217;t</em> apply to most other industries.) I almost failed my TOGAF 8.1 exam because I answered several questions in terms of what I knew worked in practice, rather than what&#8217;s written in the book. And the &#8216;correct&#8217; answer in the book was just plain wrong: I knew from real-world practice that it was exactly what <em>not</em> to do. Needless to say, I wasn&#8217;t impressed when I was penalised in the exam for doing it right&#8230;</p>
<p>The second reason is that <em>TOGAF is not a standard</em>. This isn&#8217;t some arbitrarily-unkind assertion that I&#8217;m making: it&#8217;s not only common knowledge, but I&#8217;ve even heard several senior Open Group figures say so in public. (Exact quote: &#8220;Of course no-one uses TOGAF out of the box! &#8211; we always have to customise it one way or another&#8221;.) The best way to describe TOGAF is that it&#8217;s a somewhat-better-than-random cookbook of ideas and practices vaguely held together by a almost equally-vague structure of the Architecture Development Method [ADM] &#8211; and that&#8217;s it. There&#8217;s not much guidance in TOGAF itself on <em>how</em> to customise TOGAF: you get that from experience, with a bit of help from some of the better training-providers.</p>
<p>So what we have at present in the &#8216;TOGAF Certified&#8217; exam is a way-too-simplistic multiple-choice test on the supposed content of a &#8216;standard&#8217; that actually isn&#8217;t a standard and often doesn&#8217;t match up at all well with real-world practice anyway. So just how much use do you think that&#8217;s going to be? To <em>anyone</em>? Honestly? Hmm&#8230;</p>
<p>And given that, how much credence would you place on a certification-scheme by the same people on a domain which they demonstrably don&#8217;t understand much if at all, judging by the current content of TOGAF&#8217;s &#8216;Phase B: Business Architecture&#8217;? Oops&#8230;</p>
<p>Hence why I&#8217;m <em>extremely</em> wary of letting this current attempt by Open Group go unchallenged: they really <em>are</em> almost the least-appropriate group to do the job.</p>
<p>No question at all that we do need some very good work to happen on business-architecture, and urgently so. But please, not from Open Group? &#8211; at the very least, not until they&#8217;ve tidied up the utter shambles of &#8216;Business Architecture&#8217; in the current TOGAF, and can demonstrate that that they <em>can</em> keep their reflex IT-centrism under better control than at present?</p>
<p>Sigh&#8230; Oh well&#8230; back to the grindstone, I guess&#8230;</p>
<p>Over to you for comment or whatever, anyway.</p>
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		<title>Tweets from Open Group conference, San Francisco (day 3)</title>
		<link>http://weblog.tetradian.com/2012/02/02/tweets-from-ogsfo-day3/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweets-from-ogsfo-day3</link>
		<comments>http://weblog.tetradian.com/2012/02/02/tweets-from-ogsfo-day3/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:03:55 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[business architecture]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Open Group]]></category>
		<category><![CDATA[togaf]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4687</guid>
		<description><![CDATA[A set of Tweets from the third and final main day (01 Feb 2012) of the Open Group conference in San Francisco, collated via the#ogSFO hashtag. (Tweets from Day 1 are here; from Day 2 are here.) Once again, many thanks indeed to all those who Tweeted, to help us all get a better picture of the current [...]]]></description>
			<content:encoded><![CDATA[<p>A set of Tweets from the third and final main day (01 Feb 2012) of the <a title="The Open Group" href="http://www.opengroup.org" target="_blank">Open Group</a> conference in <a title="Open Group Conference, San Francisco, 30`Jan - 03 Feb 2012" href="http://www3.opengroup.org/sanfrancisco2012" target="_blank">San Francisco</a>, collated via the<a title="Twitter search on '#ogSFO' hashtag for Open Group San Francisco" href="https://twitter.com/#!/search/%23ogsfo" target="_blank">#ogSFO</a> hashtag. (Tweets from Day 1 are <a title="Post 'Tweets from Open Group conference, San Francisco (day 1)'" href="http://weblog.tetradian.com/2012/01/31/tweets-from-ogsfo-day1/" target="_blank">here</a>; from Day 2 are <a title="Post 'Tweets from Open Group conference, San Francisco (day 2)'" href="http://weblog.tetradian.com/2012/02/01/tweets-from-ogsfo-day2/" target="_blank">here</a>.)</p>
<p>Once again, many thanks indeed to all those who Tweeted, to help us all get a better picture of the current Open Group view of enterprise-architectures.</p>
<p>Same minor edits as in the previous posts:, I&#8217;ve stripped out most of the &#8216;#ogSFO&#8217; hashtags in the text, and added occasional comments of my own in <em>italics</em>, but otherwise the following is as Tweeted by the respective participants.</p>
<p>I&#8217;ve also added a few wrap-up remarks of my own at the end.</p>
<p>As usual, somewhat less volume again on this day of the conference, but still several pages&#8217;-worth, so continue after the break.</p>
<p><span id="more-4687"></span><img title="More..." src="http://weblog.tetradian.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /></p>
<p>&#8212;</p>
<p>Jason Bloomberg:</p>
<ul>
<li><em>theopengroup</em>: Kicking off day three with @Zapthink President, Jason Bloomberg, on Architecting the #Cloud<a href="http://t.co/kOjRl41x">http://t.co/kOjRl41x</a></li>
<li><em>systemsflow</em>: Cant drop an app into the cloud &amp; expect cloud advantages; adjust the app to take advantage elasticity/high avail (Bloomberg) #cloud</li>
<li><em>systemsflow</em>: Bloomberg identifying real #cloud issues: inconsistent data, state tolerance, application readiness.</li>
<li><em>TerryBlevins</em>: Finally someone talking about transaction integrity! Great talk from Jason Bloomberg!</li>
<li><em>ArtBourbon</em>: Important talk by Jason Bloomberg of @Zapthink on REST as architecture not tech and why (and when) it&#8217;s right for #Cloud.</li>
<li><em>theopengroup</em>: &#8220;You need to start with your business problem when architecting the #cloud. Then you know what&#8217;s right for you.&#8221; @TheEbizWizard</li>
</ul>
<p>Henry Franken:</p>
<ul>
<li><em>theopengroup</em>:: But can’t miss Henry Franken from @BIZZdesign discuss #ArchiMate <a href="http://t.co/wEI4nfCt">http://t.co/wEI4nfCt</a></li>
<li><em>brendabizz</em>: BiZZdesign CEO Henry Franken presenting #ogSFO re: ArchiMate 2.0 ,  an effective way to communicate w stakeholders</li>
</ul>
<p>William Sheleg:</p>
<ul>
<li><em>nadsmat2diworld</em>: A capability is the ability to reliably and consistently deliver a specified outcome &#8211; William Sheleg -Deloitte #entarch</li>
</ul>
<p>Bob Weisman:</p>
<ul>
<li><em>systemsflow</em>: Weisman talking about being parachuted into troubled areas to assist #EntArch // Note to self: ask for parachute next time.</li>
<li><em>systemsflow</em>: &#8220;As-Is&#8221; architecture views can be powerful tool to communicate how bad thngs really are.  (Weisman) // &#8220;As-Was&#8221; sells #EntArch value.</li>
<li><em>systemsflow</em>: A large project executing without an overarching architecture context defines its own context. (Weisman) #EntArch // Tail wags dog.</li>
<li><em>EricStephens</em>: doesn&#8217;t have to be called #entarch to be #entarch (Weismann)</li>
<li><em>EricStephens</em>: essential to have cross domain #entarch board (Weisman)</li>
<li><em>nadsmat2diworld</em>: EA is a planning and investment methodology not IT/IM. -Robert Weissman &#8211; Build The Vision #entarch</li>
</ul>
<p>Dario Vargas:</p>
<ul>
<li><em>brendabizz</em>: BiZZdesign partner Dario Vargas of Unycorp from Mexico about to present on #Archimate at #ogSFO</li>
<li><em>theopengroup</em>: Listening to Dario Vargas of Unycorp, Mexico on #ArchiMate. <a href="http://t.co/kuM5iScq">http://t.co/kuM5iScq</a></li>
</ul>
<p>David Gilmour:</p>
<ul>
<li><em>theopengroup</em>: David Gilmour giving his presentation &#8220;Architecting for Information Security in a Cloud Environment&#8221;</li>
<li><em>systemsflow</em>: When targeting the #cloud, Make sure you design your system and your system&#8217;s security to be testable (Gilmore)</li>
<li><em>ArtBourbon</em>: David Gilmour on a smart way of classifying data by nature and use for #Cloud #Security</li>
</ul>
<p>Chris Lockhart:</p>
<ul>
<li><em>chrisonea</em>: I&#8217;m on after a guy talking about &#8220;cloud distance&#8221; and &#8220;continuing fractions.&#8221; How do I top that?</li>
<li><em>EricStephens</em>: Not a case study, a story @chrisonea</li>
<li><em>chrisonea</em>: Don&#8217;t let your #CIO and #CTO go off by themselves to devise a business transformation plan. Don&#8217;t other CxO&#8217;s have input? #entarch</li>
<li><em>EricStephens</em>: Clouds often imply there is a storm coming.</li>
<li><em>chrisonea</em>: RT @EricStephens: Not a case study, a story @chrisonea &lt; It&#8217;s not a party it&#8217;s an intimate get-together! #phineasandferb</li>
<li><em>chrisonea</em>: Innovation: The creation and use of better or MORE EFFECTIVE products, processes, services. Not necessarily brand new ideas</li>
<li><em>chrisonea</em>: I figured if no one was going to RT bits from my preso, I&#8217;d do it myself as I speak. I&#8217;m tweeting with my MIND! #entarch #cio</li>
<li><em>chrisonea</em>: Biz Transformation doesn&#8217;t mean we have to throw everything out and start again. We have skills, we have talent. Let’s leverage that</li>
<li><em>chrisonea</em>: If at your Org &#8220;Let&#8217;s build a technology enabled service platform!&#8221; really means &#8220;Let&#8217;s go buy a tool!&#8221; you might have a problem</li>
<li><em>chrisonea</em>: Yes I&#8217;m tweeting as I speak to this packed room. No hands! Hey you in the blue shirt at that back table! Pay attention!</li>
<li><em>chrisonea</em>: If you don&#8217;t set expectations with the business, don&#8217;t be surprised when they turn on your entire IT org because you &#8220;didn&#8217;t deliver&#8221;</li>
<li><em>chrisonea</em>: You are NOT your frameworks! #unarchitecture #entarch <em>&gt;yes! &#8211; well put, Chris! (frameworks are useful, though&#8230; <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  )</em></li>
<li><em>chrisonea</em>: The Greatest IT Problem is People. People with expectations. #entarch #itarch <em>&gt;&#8230;and the Greatest Entarch Problem is &#8216;IT-People&#8217; with fixed assumptions&#8230;</em></li>
<li><em>chrisonea</em>: Always be asking &#8220;What business problem are we trying to solve here?&#8221; Sort of like &#8220;Always be closing&#8221; but different #entarch #itarch</li>
<li><em>chrisonea</em>: If you don&#8217;t understand your cost of goods sold, how will you ever know you&#8217;re going to make money with project xyz? #entarch</li>
<li><em>theopengroup</em>: &#8220;Leave architectural purity in the ivory tower.&#8221; @chrisonea #entarch</li>
<li><em>chrisonea</em>: People and their expectations: Co-Opt them! Make them think your idea was really their own! Works every time. #entarch</li>
<li><em>Laura_J_M_L</em>: @chrisonea you topped the previous guy very well. Liked your presentation!</li>
<li><em>chrisonea</em>: To do UnArchitecture, recognize the limitations! Be practical! Reuse where it makes sense! Also remember, it&#8217;s about people! #entarch</li>
<li><em>NadhanAtHP</em>: @chrisonea: Different people &#8212; IT or Not &#8212; have different expectations &#8212; especially in the Cloud <a href="http://bit.ly/pqE4Jq">http://bit.ly/pqE4Jq</a> #HP</li>
<li><em>EricStephens</em>: @ChrisOnEA thinks, therefore he tweets</li>
<li><em>chrisonea</em>: Yes I am wearing a T Shirt with the autobot logo on it. Hey, I classed it up with a sportcoat! Cmon!</li>
<li><em>EricStephens</em>: @chrisonea such a hipster</li>
</ul>
<p>Some assorted miscellanea:</p>
<ul>
<li><em>TerryBlevins</em>: #ogSFO: G8 conference! Dealing with the real hard problems that if addressed will advance the integrity of the IT industry as a whole!</li>
<li><em>nadsmat2diworld</em>: Made my first purchase using Square today. App lets you use #iPhone or #iPad as a merchant terminal. Very cool. #entarch</li>
<li><em>NadhanAtHP</em>: If u r #ogsfo, visit the Winchester House to see how not to architect your enterprise. // If u r at the Winchester House, go to #ogsfo to see how to architect your enterprise <a href="http://t.co/kINCQBdA">http://t.co/kINCQBdA</a> @NadhanAtHP #HP @theopengroup</li>
<li><em>theopengroup</em>: .@NadhanAtHP @chrisonea just referenced the Winchester Mystery House when talking about #entarch #ogSFO</li>
<li><em>LaurensGunneweg</em>: TIL about the haunted Winchester mystery castle, where construction proceeded, without interruption, from 1884 until 1922</li>
<li><em>nadsmat2diworld</em>: @theopengroup Great conference but proliferation of EA acceptance requires getting more CEOs &amp; execs in room not just IT/architects <em>&gt;yep&#8230;</em></li>
<li><em>NadhanAtHP</em>: @theopengroup Top 5 tenets of EA that impact App Development #HP @NadhanAtHP <a href="http://bit.ly/oKnAhi">http://bit.ly/oKnAhi</a></li>
</ul>
<p>Jeff Scott:</p>
<ul>
<li><em>nickmalik</em>: Jeff Scott discussing alignment &#8211; excellent #entarch #bizarch</li>
<li><em>nickmalik</em>: Brian Cameron points out that Business strategy rarely addresses things that are difficult to change like architecture #entarch</li>
<li><em>chrisonea</em>: When in doubt, always turn to #Gartner.  <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   #entarch #cio</li>
<li><em>nickmalik</em>: Jeff Scott: Business architecture insight &#8211; focuses on what rather than how, but we must start with WHY #bizarch #entarch</li>
<li><em>nickmalik</em>: Too Early to standardize on business arch because we are immature.  We don&#8217;t have all the pieces yet, says Jeff Scott #Bizarch</li>
<li><em>DaveBBradshaw</em>: &#8220;If your #entarch doesn&#8217;t resonate with the business folks it&#8217;s wrong&#8221; (Scott)</li>
<li><em>chrisonea</em>: RT @chrisonea: When in doubt, always turn to #Gartner.  <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />   #entarch #cio &lt; This was mostly a joke. Tone, twitter, TONE!</li>
<li><em>DaveBBradshaw</em>: Jeff Scott is talking about using value mapping to focus IT on what the business is focused on</li>
<li><em>DaveBBradshaw</em>: Use capability mapping to drive IT investment in the projects.  #entarch</li>
</ul>
<p>Stephen Bennett:</p>
<ul>
<li><em>EricStephens</em>: Now listening to @stephengbennett speak about a pragmatic approach to #cloud computing</li>
<li><em>EricStephens</em>: Iteration is important with any #cloud approach @stephengbennett</li>
<li><em>jfbauer</em>: @EricStephens Iteration is important with any #cloud approach&lt;JB:good for all major new tech deployment not just #cloud</li>
<li><em>EricStephens</em>: #cloud: are you (or your clients) Dilbert ($$) or Neo (agility, competitive)? @stephengbennett</li>
<li><em>chrisonea</em>: RT @EricStephens: Clouds often imply there is a storm coming. &lt; Or a train. Coming round the bend.</li>
<li><em>EricStephens</em>: Nice structured approach to driving a #cloud strategy using a variety of analysis tools @stephengbennett</li>
</ul>
<p>E.G. Nadhan:</p>
<ul>
<li><em>NadhanAtHP</em>: @NadhanAtHP says Enterprise Architects must drive Innovation @theopengroup #HP <a href="http://bit.ly/vRxQgv">http://bit.ly/vRxQgv</a></li>
<li><em>NadhanAtHP</em>: @NadhanAtHP says IaaS standards take time to evolve &#8212; SOCCI is a welcome exception @theopengroup #HP #HPCloudCA #CloudComputing</li>
</ul>
<p>Pradipa Karbhari:</p>
<ul>
<li><em>theopengroup</em>: Getting insight from Sogeti on using #TOGAF in Enterprise Architecture for the Energy Services industry</li>
<li><em>theopengroup</em>: #TOGAF gives you a pathway for developing a total architecture by Sogeti&#8217;s Pradipa Karbhari</li>
<li><em>theopengroup</em>: #TOGAF doesn&#8217;t limit what you do as an architect says Sogeti&#8217;s Pradipa Karbhari <em>&gt;uh&#8230; yes, it does &#8211; unless you use TOGAF quite a long way from the TOGAF spec&#8230;</em></li>
</ul>
<p>Dan Hughes:</p>
<ul>
<li><em>systemsflow</em>: @systemsflow&#8217;s own Dan Hughes is presenting Investigative Architecture: Understanding Systems in a Business Context @theopengroup.</li>
</ul>
<p>Penelope Gordon:</p>
<ul>
<li><em>mskilton</em>: Selecting  business performance metrics for Cloud OEMs by Penelope Gordon #cloud</li>
<li><em>mskilton</em>: Selecting cloud metrics need to support your cloud monetization strategy @capgeminiUK #cloud</li>
<li><em>mskilton</em>: There are 3 key types of cloud monetization strategies, Ops, growth, Ts&amp;Cs, say P Gordon #cloud @capgeminiUK</li>
<li><em>mskilton</em>: Cloud Monetization strategies need to drive your Value Proposition, Say P Gordon, #cloud @capgeminiUK</li>
<li><em>mskilton</em>: Selecting the right metrics that match your cloud monetization strategy is critical , say P Gordon, #cloud @capgeminiUK</li>
<li><em>mskilton</em>: Investor expectations affect margin and risk profile that your cloud value proposition must align and achieve , say P Gordon #cloud</li>
<li><em>mskilton</em>: Open Group CBA Project P Gorden and @mskilton in Cloud Work Grp are developing  Cloud Business Metrics guidance #cloud @capgeminiUK</li>
<li><em>mskilton</em>: salesforce.com SaaS casestudy illustrates cheaper faster cloud value propositions, say P Gordon #cloud</li>
<li><em>mskilton</em>: salesforce.com PaaS casestudy illustrates better faster cloud value propositions, say P Gordon #cloud</li>
<li><em>mskilton</em>: monetization strategy value proposition is basis for enduring value , say P Gordon #cloud @capgeminiUK</li>
<li><em>theopengroup</em>: RT @mskilton: cautionary tale metrics can change over time for IaaS + managed business apps  not amortizing costs, &#8211; P Gordon  #cloud @capgeminiUK</li>
</ul>
<p>Panel on cloud-interoperability:</p>
<ul>
<li><em>theopengroup</em>: @mskilton @capgeminiUK looking forward to your talk on #Cloud Interoperability this afternoon at #ogSFO</li>
<li><em>theopengroup</em>: Listening to a dynamic trio from #Capgemini, #Cisco,and @HP on #Cloud portability and #interoperability <a href="http://t.co/GqIBGaH3">http://t.co/GqIBGaH3</a></li>
<li><em>mskilton</em>: Cloud Interoperability Panel at starting at #ogsfo  #cloud @capgeminiUK</li>
<li><em>mskilton</em>: pre condition for cloud growth is to reuse cloud components &#8211; cloud IOP Panel #cloud</li>
<li><em>mskilton</em>: alot of cloud IOP is focus on virtual to virtual IOP not between cloud and traditional IT &#8211; cloud panel #cloud</li>
<li><em>mskilton</em>: need to keep in mind traditional legacy standards as well a new standards -  cloud panel #cloud</li>
<li><em>mskilton</em>: need to look at real problems in cloud IOP &#8211; cloud panel #cloud</li>
<li><em>mskilton</em>: most challenging missing piece in cloud ioP is semantics ontology and consistent naming standards &#8211; cloud panel #cloud</li>
<li><em>mskilton</em>: cloud has the hight barrier and over expectation on what cloud can deliver- my be a barrier to its success #cloud</li>
<li><em>theopengroup</em>: Is the hype around #Cloud Computing creating a barrier to its success? #cloud panel</li>
<li><em>mskilton</em>: need for standards for service discovery and standard SLA  terms &#8211; cloud panel #cloud @capgeminiUK</li>
<li><em>mskilton</em>: There are some issues around ID security is just one part of the picture, ID, Access , Use  all need to be joined- cloud panel #cloud</li>
<li><em>mskilton</em>: top down Cloud IOP solutions re too difficult to implement, bottom up is a better way to go &#8211; cloud panel  #cloud</li>
<li><em>NadhanAtHP</em>: @theopengroup #cloud panel &#8211; Forces and counter forces to #CloudComputing adoption and success <a href="http://t.co/LovysX23">http://t.co/LovysX23</a> #HPCloudCA</li>
<li><em>Marc_Carno</em>: “@mskilton: challenging missing piece in cloud ioP is semantics ontology&amp;consistent naming standards &#8211; #cloud” mouthful but good <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li><em>mskilton</em>: need to consider different workload types have different behaviors that IOP needs to recognize &#8211; cloud panel #cloud @capgeminiUK</li>
<li><em>mskilton</em>: keep it simple -complexity os a big barrier in IOP #cloud @capgeminiUK</li>
<li><em>mskilton</em>: We are going toward kinds of brokers in the future of cloud &#8211; cloud panel #cloud @CapgeminiUK</li>
<li><em>mskilton</em>: I may not see IOP in my lifetime but I sure hope it happens <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  #cloud @CapgeminiUK</li>
<li><em>mskilton</em>: IOP needs to solve the business needs now . Needs to be requirement driven &#8211; cloud panel #cloud @CapgeminiUK</li>
<li><em>NadhanAtHP</em>: SOA principles evolved to define the Cloud paradigm &#8211; hence SOCCI.  #cloudcomputing #HPCloudCA @theopengroup <a href="http://t.co/c8oxxdC4">http://t.co/c8oxxdC4</a></li>
</ul>
<p>Roberto Severo:</p>
<ul>
<li><em>ArtBourbon</em>: &#8220;Every company has an accidental EA &#8211; even if they don&#8217;t realize it&#8221; @rsevero at #ogSFO</li>
</ul>
<p>A few more miscellanea:</p>
<ul>
<li><em>EricStephens</em>: Recent talk I gave at @theopengroup conference in San Francisco on EA Governance @OTNArchBeat  <a href="http://t.co/Fih1n91h">http://t.co/Fih1n91h</a></li>
<li><em>ArtBourbon</em>: Nice to meet up with @rsevero and @chrisonea at #ogSFO &#8211; new people to learn from</li>
<li><em>chrisonea</em>: OK. I&#8217;ve had enough #cloud speak. Time to drink.</li>
<li><em>EricStephens</em>: Pleasure seeing so many folks at #ogsfo including tweeps @mikejwalker, @selse and @chrisonea. Safe travels to all.</li>
</ul>
<p>A handful of notes on the free (in both senses) section of the conference, the &#8216;TOGAF Camp&#8217;:</p>
<ul>
<li><em>stevenunn</em>: Interest in building blocks and ArchiMate at TOGAF(R) Camp #entarch</li>
<li><em>stevenunn</em>: TOGAF(R) Camp favorite topic is &#8220;Applying TOGAF in an immature IT environment, and forcing its rapid adoption&#8221; #entarch</li>
<li><em>togaf_r</em>: TOGAF Camp: Good interactions on ArchiMate, TOGAF implementation and certification</li>
<li><em>togaf_r</em>: For those attending TOGAF Camp. The white papers referenced were Y121, W102 and W103 at <a href="http://t.co/Ef5qYiOK">http://t.co/Ef5qYiOK</a></li>
</ul>
<p>And a couple of wrap-up items:</p>
<ul>
<li><em>a_josey</em>: Day 3 completed with TOGAF Camp and Cloud Camp (@ The Open Group Conference San Francisco #ogsfo) <a href="http://t.co/PrWAPjmQ">http://t.co/PrWAPjmQ</a></li>
<li><em>theopengroup</em>:: Thank you to all the engaging participants in the conference for another wonderful year! <a href="http://t.co/oN2RYA34">http://t.co/oN2RYA34</a></li>
</ul>
<p>&#8212;</p>
<p>Okay, now it&#8217;s my turn.</p>
<p>For the first time in almost year, this is one Open Group conference where I&#8217;m disappointed that I wasn&#8217;t able to go. (Okay, part of that was that there are lot of other people in the San Francisco region that I need to meet up with, but the conference would have been a great excuse to do so. <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  )</p>
<p>Despite the usual IT-obsessions &#8211; such as the huge hype over cloud-computing at present &#8211; there <em>do</em> seem to be some genuine of signs of movement away from the IT-centrism of the past. Quite a few presentations clearly indicated a need to think much wider than just IT, and some even acknowledged the need to explore beyond the organisation itself &#8211; which is a definite improvement on past years. (Yes, I&#8217;m well aware that Open Group is an <em>IT-standards</em> body, and therefore would tend to have a natural bias towards IT: but if it&#8217;s going to insist on working in <em>enterprise</em>-architecture, it does need to take the whole enterprise into account&#8230;)</p>
<p>The new version 2.0 of Archimate had its expected mix of satisfaction and disappointment:</p>
<p>&#8211; The satisfying part is that a couple of very important gaps in its coverage have now been filled, with the addition of Location and the broader-reach Motivation extension (though how anyone could describe motivation as an &#8216;extension&#8217; when it should be the <em>core</em> of any architecture-notation is another matter entirely&#8230;). The Migration extension will be very useful indeed, not least as a workaround for the fact that so few existing EA toolsets have any usable means to cope with architecture-change.</p>
<p>&#8211; The disappointment is that there are <em>still</em> no entities to describe the physical-world &#8211; physical-infrastructure, machines, vehicles or anything of that kind &#8211; so it&#8217;s still all but impossible to use Archimate to model anything much beyond IT. For example, we can&#8217;t model the relationship between physical logistics and the accompanying information; we can&#8217;t even model the whole architecture of a data-centre, because we have no way to describe power-supplies or cooling-systems and the like. And although it&#8217;s obviously unlikely to change by now, <a title="Post 'Unravelling the anatomy of Archimate'" href="http://weblog.tetradian.com/2011/08/04/unravelling-archimate-anatomy/" target="_blank">the fundamentally-wrong IT-centric layering of Archimate</a> (&#8216;Business&#8217;, &#8216;Application&#8217; and &#8216;[IT] Infrastructure&#8217;) still scrambles everything whenever we try to do a proper service-oriented architecture that does not assume that everything not-IT is &#8216;business&#8217;. Oh well: next time, perhaps?</p>
<p>Anyway, clearly a good conference &#8211; and I hope these collated Tweets have been of use to you? Let me know, perhaps?</p>
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		<title>Tweets from Open Group conference, San Francisco (day 2)</title>
		<link>http://weblog.tetradian.com/2012/02/01/tweets-from-ogsfo-day2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweets-from-ogsfo-day2</link>
		<comments>http://weblog.tetradian.com/2012/02/01/tweets-from-ogsfo-day2/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:49:14 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[business architecture]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Open Group]]></category>
		<category><![CDATA[togaf]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4683</guid>
		<description><![CDATA[A set of Tweets from the second day (31 Jan 2012) of the Open Group conference in San Francisco, collated via the#ogSFO hashtag. (Tweets from Day 1 are here.) Once again, many thanks indeed to all those who Tweeted, to help us all get a better picture of the current Open Group view of enterprise-architectures. As before, [...]]]></description>
			<content:encoded><![CDATA[<p>A set of Tweets from the second day (31 Jan 2012) of the <a title="The Open Group" href="http://www.opengroup.org" target="_blank">Open Group</a> conference in <a title="Open Group Conference, San Francisco, 30`Jan - 03 Feb 2012" href="http://www3.opengroup.org/sanfrancisco2012" target="_blank">San Francisco</a>, collated via the<a title="Twitter search on '#ogSFO' hashtag for Open Group San Francisco" href="https://twitter.com/#!/search/%23ogsfo" target="_blank">#ogSFO</a> hashtag. (Tweets from Day 1 are <a title="Post 'Tweets from Open Group conference, San Francisco (day 1)'" href="http://weblog.tetradian.com/2012/01/31/tweets-from-ogsfo-day1/" target="_blank">here</a>.)</p>
<p>Once again, many thanks indeed to all those who Tweeted, to help us all get a better picture of the current Open Group view of enterprise-architectures.</p>
<p>As before, I&#8217;ve stripped out most of the &#8216;#ogSFO&#8217; hashtags in the text, and added occasional comments of my own in <em>italics</em>, but otherwise the following is as Tweeted by the respective participants.</p>
<p>Not quite so much as the previous day, but still a lot, so continue after the break.</p>
<p><img title="More..." src="http://weblog.tetradian.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif" alt="" /><span id="more-4683"></span></p>
<p>&#8212;</p>
<p>A few miscellaneous items before the start:</p>
<ul>
<li><em>a_josey</em>: Day 2 coming up, starts with announcement of ArchiMate 2.0  release (@ The Open Group Conference San Francisco) <a href="http://4sq.com/y2kgb6">http://4sq.com/y2kgb6</a></li>
<li><em>Dana_Gardner</em>: Mark Mills and Julio Ottino: The Coming Tech-led Boom &#8211; <a href="http://wsj.com/">http://WSJ.com</a> <a href="http://on.wsj.com/xCgUrO">http://on.wsj.com/xCgUrO</a></li>
<li><em>Dana_Gardner</em>: Amazon S3 Reports Staggering Growth in 2011 &#8211; ReadWriteCloud <a href="http://rww.to/zglQJT">http://rww.to/zglQJT</a> DG&lt;No data in the cloud?</li>
<li><em>theopengroup</em>: T-10 minutes before Allen Brown @theopengroup addresses attendees for another invigorating day at #ogSFO! <a href="http://t.co/qtFBcvRM">http://t.co/qtFBcvRM</a></li>
</ul>
<p>Launch of Archimate version 2.0:</p>
<ul>
<li><em>ArchiMate_r</em>: New for ArchiMate 2: The Open Group launches ArchiMate certification program <a href="http://t.co/76McCnro">http://t.co/76McCnro</a></li>
<li><em>ArchiMate_r</em>: The ArchiMate 2.0 Specification is now available to download <a href="http://t.co/jIAZXtRd">http://t.co/jIAZXtRd</a></li>
<li><em>ArchiMate_r</em>: New White Paper: An Introduction to ArchiMate 2.0 now available for free download <a href="http://t.co/jFYoF0p3">http://t.co/jFYoF0p3</a></li>
<li><em>Dana_Gardner</em>: Allen Brown, President and CEO of The Open Group, announced arrival of ArchiMate 2.0. More here: <a href="http://t.co/fYiJiFsq">http://t.co/fYiJiFsq</a> #entarch</li>
<li><em>EricStephens</em>: ArchiMate 2.0 -&gt; Intro: <a href="http://t.co/S3Am6vMc">http://t.co/S3Am6vMc</a> / Spec: <a href="http://t.co/LL9OTDfY">http://t.co/LL9OTDfY</a> / Launch: <a href="http://t.co/RKUnAfY5">http://t.co/RKUnAfY5</a> #entarch</li>
<li><em>brendabizz</em>: Allen Brown CEO OpenGroup announces ArchiMate 2.0, an intuitive language that empowers architects to communicate well w stakeholders</li>
<li><em>brendabizz</em>: BiZZdesign 1 of the sponsors to assist in creating the exams &amp; certification program for ArchiMate 2.0. 4 info b.cowie@bizzdesign.com</li>
<li><em>ArchiMate_r</em>: Slide deck: An introduction to ArchiMate 2.0 People Certification now available (pdf) <a href="http://ow.ly/8MAVN">http://ow.ly/8MAVN</a></li>
<li><em>ArchiMate_r</em>: ArchiMate 2.0 Resources: Download the ArchiSurance Case Study <a href="http://ow.ly/8Myty">http://ow.ly/8Myty</a></li>
<li><em>ArchiMate_r</em>: ArchiMate 2.0 Resources: Download the Spec, Reference Cards, White paper and more <a href="http://ow.ly/8Myfm">http://ow.ly/8Myfm</a></li>
<li><em>ArchiMate_r</em>: Slide deck: An Introduction to ArchiMate 2.0 now available (pdf)  <a href="http://ow.ly/8HtRd">http://ow.ly/8HtRd</a></li>
<li><em>ArchiMate_r</em>: ArchiMate 2.0 Resource:  Visio Stencils Set available <a href="http://ow.ly/8N5GV">http://ow.ly/8N5GV</a></li>
<li><em>ArchiMate_r</em>: Read ArchiMate 2.0 online at <a href="http://ow.ly/8NtE8">http://ow.ly/8NtE8</a></li>
</ul>
<p>Another technical standard from Open Group:</p>
<ul>
<li><em>NadhanAtHP</em>: First Technical Standard for Cloud Computing released &#8211; Service Oriented Cloud Computing Infrastructure <a href="http://bit.ly/y0CGlz">http://bit.ly/y0CGlz</a></li>
</ul>
<p>General report (&#8216;State of the Union&#8217;, perhaps? <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ) from Open Group&#8217;s Allen Brown:</p>
<ul>
<li><em>EricStephens</em>: Allen Brown: we&#8217;re all involved in transformation in one form or another</li>
<li><em>systemsflow</em>: Enterprise transformation is a journey, not an event.  #entarch</li>
<li><em>EricStephens</em>: EAs starting to work with many more roles within the enterprise, not just IT</li>
<li><em>chrisonea</em>: RT @EricStephens: EAs starting to work with many more roles within the enterprise, not just IT &lt; thank goodness! <em>&gt;yes!</em></li>
<li><em>EricStephens</em>: Certification on the rise for @opengroup related topics (TOGAF, ArchiMate).</li>
<li><em>Dana_Gardner</em>: TOGAF 9 certification rates growing rapidly worldwide, says Open Group&#8217;s Brown #entarch</li>
<li><em>togaf_r</em>: Allen Brown: TOGAF certification a foundation, a common language. Over 11,000 certified individuals</li>
<li><em>IverPDX</em>: Everyone is involved in enterprise transformation in some way; there are no magic moments &#8212; Open Group CEO Allen Brown #entarch</li>
<li><em>mcrugo</em>: A. Brown of TOG. Case study suggests Architecture must address the whole of a business problem, not just part of it. <em>&gt;yes! &#8211; about time! &#8211; but can TOG actually support this? &#8211; possibly not&#8230;</em></li>
<li><em>theopengroup</em>: Open Group FACE Consortium looking to transform the #avionics industry with open standards</li>
<li><em>Technodad</em>: Allen Brown discusses role of FACE in Defense transformation at #ogsfo [pic]: <a href="http://t.co/Ib3sas08">http://t.co/Ib3sas08</a></li>
<li><em>EricStephens</em>: Allen Brown: (my interpretation) EA and EAs need to look at entire (wicked?) problem, not just the IT parts <em>&gt;yes!</em></li>
<li><em>EricStephens</em>: Allen Brown: Org Design helpful in addressing enterprise change</li>
<li><em>Dana_Gardner</em>: Allen Brown detailing compelling case studies of large global enterprises that have leveraged enterprise architecture well #entarch</li>
<li><em>theopengroup</em>: Day 2 is underway! <a href="http://twitter.com/theopengroup/status/164397354705891328/photo/1">http://twitter.com/theopengroup/status/164397354705891328/photo/1</a></li>
<li><em>EricStephens</em>: Brown: Enterprises need vision linked to desired capabilities, but not necessarily a complete one.</li>
<li><em>systemsflow</em>: Theme of @theopengroup #EntArch case studies is to focus on business, not just technology!</li>
<li><em>theopengroup</em>: #EntArch doesn&#8217;t transform a business, it&#8217;s part of the solution <em>&gt;oops&#8230; wicked-problems such as EA don&#8217;t <span style="text-decoration: underline;">have</span> &#8216;solutions&#8217;, it&#8217;s a continuing &#8216;re-solution&#8217;</em></li>
<li><em>Dana_Gardner</em>: More than 400 corporations are now members of The Open Group over past 12 years, says Brown #entarch</li>
</ul>
<p>Keynote from William &#8216;Bill&#8217; Rouse:</p>
<ul>
<li><em>theopengroup</em>: The first speaker this morning is Georgia Tech’s William Rouse. Listening to his POV on #Enterprise Transformation&#8230;</li>
<li><em>Dana_Gardner</em>: Bill Rouse, executive director, Tennenbaum Institute at Georgia Tech, now up at The Open Group conference #entarch</li>
<li><em>Dana_Gardner</em>: Rouse: In 25 years, 1000 companies left Fortune 500 &#8212; showing enterprise transformation has high failure rate <a href="http://bit.ly/wAHhkg">http://bit.ly/wAHhkg</a></li>
<li><em>theopengroup</em>: Roughly 200% of Fortune 500 Companies have turned over in the past 20 years Bill Rouse</li>
<li><em>Dana_Gardner</em>: Big hurdle for enterprises is deciding they need to change, they wait too long, says Rouse #entarch</li>
<li><em>systemsflow</em>: Value is created by work.  If you are not creating value, you are doing the wrong work or doing it poorly. (W. Rouse) #EntArch</li>
<li><em>LaurensGunneweg</em>: William B. Rouse: 1000 organizations have left the fortune 500 in the past 25 years, involuntary. Enterprise transformation is tough.</li>
<li><em>EricStephens</em>: Rouse: social networks often the bigger barrier to change rather than technology <em>&gt;yep: hence must be in EA scope!</em></li>
<li><em>Dana_Gardner</em>: A few rare companies can transform the market, rather than transform themselves, like Apple or Walmart, says Rouse #entarch</li>
<li><em>theopengroup</em>: Georgia Tech&#8217;s Bill Rouse says &#8220;you can be the innovator or the transformer&#8221; #EntArch</li>
<li><em>systemsflow</em>: W. Rouse: Organizations often delay transformation until it is obvious they need to. (aka, Too Late)  #entarch</li>
<li><em>nadsmat2diworld</em>: Enterprise Transformation is driven by experienced and/or anticipated value deficiencies&#8230;W. Rouse #entarch</li>
<li><em>nadsmat2diworld</em>: Wal-Mart didn&#8217;t transform. It was the innovator. Sears and K-Mart had to transform. Innovation can be risky. W. Rouse #entarch</li>
<li><em>Dana_Gardner</em>: Need to look at full ecosystem a business operates in to effectively transform, says Rouse #entarch &gt;<em>yep: hence <span style="text-decoration: underline;">must</span> cover scope beyond IT alone!</em></li>
<li><em>EricStephens</em>: ? Enterprise transformation is the what, #entarch is how we get it done?</li>
<li><em>EricStephens</em>: Enterprise transformation ~= #designthinking? (term doesn&#8217;t matter, but the outcome does)</li>
<li><em>systemsflow</em>: W.Rouse presents interesting analysis of health care #EntArch.  Closes with &#8220;now let&#8217;s talk about IT.&#8221; #itsallbusiness</li>
<li><em>EricStephens</em>: Rouse: visualization important to exploring and gaining consensus on new ideas</li>
<li><em>Dana_Gardner</em>: Architecture-oriented thinking can be transformative in itself, says Rouse #entarch</li>
<li><em>EricStephens</em>: Decisions informed by data is profound for many organizations</li>
<li><em>jfbauer</em>: @EricStephens Decisions informed by data is profound for many organizations&lt;JB:sad but very true</li>
<li><em>Dana_Gardner</em>: Business ecosystems are co-creatig high-value services, expanding transformation across supply chains, says Rouse #entarch</li>
<li><em>mcrugo</em>: Bill Rouse suggests data driven decision making is transformative in and of itself.</li>
<li><em>Dana_Gardner</em>: Using analytics better to support evidence-based decision making is transformative, says Rouse #entarch</li>
<li><em>systemsflow</em>: Without evidence based decision making and a defined decision making process, decisions are based on personal preference.  #EntArch</li>
<li><em>systemsflow</em>: W. Rouse: Without analytics AND visualizations, management buy-in not likely. (In-your-face, evidence-based data) #entarch</li>
<li><em>mikejwalker</em>: W. Rouse: published competencies for Enterprise Transformation #entarch #cio</li>
<li><em>KrishnaswamyS</em>: a. Business Vision and b. Strategy, critical for Enterprise Transformation &#8211; BillRouse #entarch</li>
</ul>
<p>Keynote from Tim Barnes:</p>
<ul>
<li><em>Dana_Gardner</em>: Next up at Open Group conference, Tim Barnes, Chief Architect, Devon Energy #entarch</li>
<li><em>theopengroup</em>:: Devon Energy offers a viewpoint on #EntArch, presented by Tim Barnes <a href="http://ow.ly/8LoJr">http://ow.ly/8LoJr</a></li>
<li><em>Dana_Gardner</em>: Devon had 26 M&amp;As, so had huge IT rationalization project, ended up savings $21 million in IT costs, says Barnes #entarch</li>
<li><em>EricStephens</em>: Barnes &#8220;org&#8221; chart emphasizes&#8230;capabilities of the #entarch practice. Very nice.</li>
<li><em>Dana_Gardner</em>: Devon using TOGAF to improve its architecture methodology, says Barnes #entarch</li>
<li><em>systemsflow</em>: T.Barnes: Devon Energy using architecture as a continuous process that continually improves upon itself. #entarch</li>
<li><em>Dana_Gardner</em>: EA has become formal part of the corporate annual strategy planning at Devon, says Barnes #entarch</li>
<li><em>EricStephens</em>: Barnes: Sign of adoption success &#8211; execs have the architecture models on their walls w/o #entarch in the room</li>
<li><em>systemsflow</em>: Social Networking approach to idea submission at Devon Energy builds an environment of innovation in #entarch.</li>
<li><em>EricStephens</em>: Barnes: Devon leveraging crowdsourcing &amp; innovation with #entarch to drive outcomes</li>
<li><em>Dana_Gardner</em>: Having attained an architectural-level capability, Devon now innovating on common data, mobile device access, says Barnes #entarch</li>
<li><em>Dana_Gardner</em>: EA is not easy, but it&#8217;s not rocket science either, and produces big positive results, says Barnes #entarch</li>
<li><em>Dana_Gardner</em>: Getting as many people as possible to contribute to EA gets them involved in big picture, improves results, says Barnes #entarch</li>
<li><em>EricStephens</em>: Barnes: Cross-org collaboration a high-value, soft benefit of their #entarch efforts</li>
<li><em>systemsflow</em>: T. Barnes: Getting business and IT to work together makes EA more effective. #entarch</li>
<li><em>nadsmat2diworld</em>: The work (&#8220;EA&#8221;) is not easy but it&#8217;s not rocket science. Plan the work and work the plan &#8211; Tim Barnes CA- Devon Energy #entarch</li>
</ul>
<p>Keynote from Joseph Menn:</p>
<ul>
<li><em>Dana_Gardner</em>: Joe Menn, cyber security correspondent for Financial Times, now on stage at Open Group conference <a href="http://zd.net/yn32N7">http://zd.net/yn32N7</a></li>
<li><em>theopengroup</em>: .@josephmenn delivering his presentation &#8220;What You&#8217;re Up Against: Mobsters, Nation-States and Blurry Lines&#8221; <a href="http://bit.ly/wB81na">http://bit.ly/wB81na</a></li>
<li><em>EricStephens</em>: @josephmeen indicates foreign cyber-threats are a big deal. #understatement</li>
<li><em>Dana_Gardner</em>: Anonymous is among most interesting things in cyber security landscape, says Menn #entarch</li>
<li><em>systemsflow</em>: Unique take away from Joseph Menn&#8217;s security talk.  If you get invited to go boar hunting in Russia at night… don&#8217;t!</li>
<li><em>EricStephens</em>: @systemsflow truth stranger than fiction&#8230;</li>
<li><em>EricStephens</em>: Two kinds of companies &#8211; those who have been hacked and those who don&#8217;t know it yet @josephmeen</li>
<li><em>theopengroup</em>: Cyber security Threat: Organized crime under government protection due to strategic interest @josephmenn</li>
<li><em>Dana_Gardner</em>: More taxpayer money will be needed for effective defenses against cyber attacks, says Menn #entarch</li>
<li><em>Dana_Gardner</em>: &#8220;It&#8217;s in no one&#8217;s interest to tell us how bad it really is&#8221; when it comes to cyber crime and security, says Menn #entarch</li>
<li><em>theopengroup</em>: Sitting tight for keynote by renown #cyber security journalist @JosephMenn. What are we up against? <a href="http://ow.ly/8LoMZ">http://ow.ly/8LoMZ</a></li>
<li><em>Dana_Gardner</em>: Counter attacks may be a strong defense when it comes to cyber risks, and US government may &#8220;turn blind eye&#8221;, says Menn #entarch</li>
<li><em>Dana_Gardner</em>: We may even see cyber crime bounty hunters that corporations hire on the QT to go after those that attack them, says Menn #entarch</li>
<li><em>EricStephens</em>: Link to @josephmenn book &#8220;Fatal System Error&#8221; <a href="http://amzn.to/zeyOyK">http://amzn.to/zeyOyK</a></li>
<li><em>Dana_Gardner</em>: Stuxnet <a href="http://bit.ly/xz5Jw2">http://bit.ly/xz5Jw2</a> is huge as a harbinger of things to come, says Menn #entarch</li>
<li><em>Dana_Gardner</em>: Knowing what you have helps you know when something has been taken, so improve tracking of assets, says Menn #entarch</li>
<li><em>Dana_Gardner</em>: Keep your most critical data offline, and protect your IP by burying it in fake data, says Menn #entarch</li>
<li><em>whitehatsec</em>: We very much agree RT @Dana_Gardner &#8216;Knowing what you have helps you know something is taken, improve tracking of assets #entarch&#8217;</li>
<li><em>mcrugo</em>: @josephmenn delivered a very entertaining  and insightful presentation on the state of cyber security. Nicely done!</li>
</ul>
<p>Hans Schoebach:</p>
<ul>
<li><em>systemsflow</em>: Hans Schoebach: SOA performed properly (with artifacts) allows for easy reuse of solutions. #entarch #soa</li>
<li><em>systemsflow</em>: Hans Schoebach: (Paraphrased) &#8220;Reduce risk. Implement in Layers.&#8221; Should be a T-Shirt! #entarch #soa</li>
</ul>
<p>A report on the Open Group&#8217;s Security Survey:</p>
<ul>
<li><em>a_josey</em>: Jim Hietala: Security Survey population ~40 respondents</li>
</ul>
<p>Dr Liu:</p>
<ul>
<li><em>systemsflow</em>: Dr. Liu: Limitation of current info gathering systems for disaster: they don&#8217;t leverage private data.  Taxicabs as sensors!</li>
</ul>
<p>Peter Haviland:</p>
<ul>
<li><em>theopengroup</em>: Exploring the Business Architecture profession and case studies with Peter Haviland @Ernst_and_Young <a href="http://ow.ly/8LoQd">http://ow.ly/8LoQd</a></li>
<li><em>mikejwalker</em>: In Peter Haviland Business Architecture session.</li>
<li><em>mcrugo</em>: Peter haviland is discussing business architecture.  His &#8220;big picture&#8221; analogy, hilarious!</li>
<li><em>nickmalik</em>: Peter haviland defines #bizarch value as strategy rigor, alignment, transformation ownership, gov&#8217;n enterprise process improve&#8217;t</li>
<li><em>nickmalik</em>: #bizarch differs from OD and TQM: enterprise level, uses frameworks, uses engineering rigor, says P. Haviland of E&amp;Y</li>
<li><em>nickmalik</em>: success factors for #bizarch &#8211; leadership invested, success demonstrated, change metrics to support bizarch, delivery engagement</li>
<li><em>nickmalik</em>: #bizarch should start with high level capabilities, even though #togaf does not use the term! Says P. Haviland</li>
</ul>
<p>Someone presenting from BP:</p>
<ul>
<li><em>systemsflow</em>: Reuse what you have and buy what you don&#8217;t.  Build from scratch is the last option for BP in filling IT gaps.  <a href="http://sfi.cc/bvb">http://sfi.cc/bvb</a></li>
<li><em>mikejwalker</em>: BP Business Architecture Session Recap <a href="http://bit.ly/wFdqFE">http://bit.ly/wFdqFE</a> #entarch</li>
</ul>
<p>Heather Kreger:</p>
<ul>
<li><em>theopengroup</em>: IBM’s Heather Kreger offering tips on assessing #SOA maturity with #OSIMM <a href="http://ow.ly/8LoVL">http://ow.ly/8LoVL</a></li>
<li><em>systemsflow</em>: Heather Kreger: OSIMM helps provide a checklist for SOA adoption (who of us doesn&#8217;t love a good checklist?)  #soa</li>
</ul>
<p>Steve Whitlock:</p>
<ul>
<li><em>IverPDX</em>: ConcentratedWealth + UnbalancedRisks + MaliciousActors + ChangeResistance + InsecureInternet = Perfect #Security Storm Steve Whitlock #entarch</li>
</ul>
<p>Desai:</p>
<ul>
<li><em>systemsflow</em>: Agile EA: Be business driven, forward thinking, quick to deliver value, &amp; identify/repeat best practices. (Desai) #entarch #agile</li>
<li><em>systemsflow</em>: Be inclusive with architecture stakeholders.  If they are on your team, they will root for your team! #entarch <a href="http://t.co/uK9jiMw8">http://t.co/uK9jiMw8</a></li>
<li><em>EricStephens</em>: Maharshi Desai (Oracle) just completed talk on his EA approach for architecting a Health Information Exchange (HIE/HIX)</li>
<li><em>systemsflow</em>: Desai closes with 4 classic images including &#8220;Be prepared for the challenge of a biz driven approach.&#8221; <a href="http://t.co/8z1cSU7x">http://t.co/8z1cSU7x</a> #entarch</li>
</ul>
<p>A handful of untraced items:</p>
<ul>
<li><em><em>DaveBBradshaw</em><span style="font-style: normal;">: In &#8220;Using TOGAF to define &amp; govern service oriented architectures&#8221;</span></em></li>
<li><em>DaveBBradshaw</em>: In the &#8220;Workshop &#8211; The Realization of SOA&#8217;s using the SOA Reference Architecture&#8221; session</li>
<li><em>systemsflow</em>: Whats in #SOA for me? It&#8217;s independent, holistic, scalable. Can compare, adapt and evolve. #entarch</li>
</ul>
<p>Nick Malik:</p>
<ul>
<li><em>systemsflow</em>: &#8220;Business agility&#8221; means moving faster than your competition. (Malik) #EntArch</li>
<li><em>systemsflow</em>: Business agility suffers with reuse.  Solution? Consistency at the core + agility at the edge. (Malik) #EntArch #BizArch</li>
<li><em>nadsmat2diworld</em>: &#8220;Integrate what we must, not what we can&#8221; Nick Malik- Microsoft  on Minimum Sufficient Business Integration (MSBI)  #entarch</li>
<li><em>systemsflow</em>: EA Change: Implement in segment.  Bring value.  Socialize and extend.  Repeat. (Malik on EA shampoo) #entarch #bizarch</li>
<li><em>systemsflow</em>: Make sound solution choices using a #SOA Reference Architecture. Know your capabilities, constraints and options. #entarch</li>
<li><em>systemsflow</em>: Some capabilities create differentiation in the marketplace.  These are the ones that require agility. (Malik) #EntArch #BizArch</li>
<li><em>systemsflow</em>: Using terms familiar to your stakeholders helps &#8220;land&#8221; the model during socialization. (Malik) #entarch #bizarch</li>
<li><em>systemsflow</em>: Architects want wall charts. CxO&#8217;s want 8.5&#8243;x11&#8243; (Malik) #entarch  Target the handout for scope, then print big. <a href="http://t.co/RGo5Bn8p">http://t.co/RGo5Bn8p</a></li>
<li><em>nickmalik</em>: [post]  &#8220;Developing a Core Diagram&#8221; using Minimum Sufficient Business Integration method  #bmgen #entarch  <a href="http://t.co/dEnpIQIP">http://t.co/dEnpIQIP</a></li>
</ul>
<p>Kumar and Arsanjani:</p>
<ul>
<li><em>systemsflow</em>: What elements to include in your #SOA RefArch depends on your SOA maturity level. (Kumar &amp; Arsanjani)  #OSIMM #entarch</li>
</ul>
<p>Maczuba:</p>
<ul>
<li><em>systemsflow</em>: Lesson #1 of establishing #SOA Governance: Know your org, its vision, its skills, its governance process. (Maczuba) #EntArch</li>
<li><em>systemsflow</em>: &#8220;The best executed #SOA is when the stakeholders don&#8217;t realize they are doing it: Make it seamless.&#8221; (Maczuba) #entarch</li>
<li><em>systemsflow</em>: Take time to communicate your #SOA Governance framework to your stakeholders. Be transparent. Involve all parties. (Maczuba) #entarch</li>
</ul>
<p>Laverdure and Conn:</p>
<ul>
<li><em>systemsflow</em>: The business landscape is pervasive, unrelenting, disruptive change, also known as &#8220;opportunity.&#8221; (Laverdure, Conn) #entarch</li>
<li><em>systemsflow</em>: Sustainability is the &#8220;live long and prosper&#8221; of system qualities.  (Laverdure, Conn) #entarch #startrek</li>
<li><em>systemsflow</em>: Laverdure/Conn: Yet another @theopengroup presentation reference to stakeholder inclusion as critical to #EntArch success. #theme</li>
</ul>
<p>Eric Stephens:</p>
<ul>
<li><em>systemsflow</em>: Stephens: &#8220;Neither the importance nor the tedium of EA governance can be overstated&#8221;</li>
<li><em>systemsflow</em>: Increasing Biz, IT demands. Who can save the day? The Enterprise Architect! Has the competencies and the tools. #superhero #entarch</li>
<li><em>systemsflow</em>: 1.2ZB (1.2*10^21 bytes) of data was created in 2010.  Big data migration to the cloud means governance is critical. #entarch</li>
<li><em>systemsflow</em>: IT is moving from &#8220;expense&#8221; to &#8220;biz partner&#8221; and, eventually, to &#8220;no IT&#8221; &#8211; fully part of business. (Stephens) #entarch #bizborg</li>
<li><em>systemsflow</em>: Shadow IT != spiteful/sinister. Biz users bypass IT to &#8220;get the job done&#8221; as IT becomes more accessible  #saas  #entarch #governance</li>
</ul>
<p>Mike Walker:</p>
<ul>
<li><em>mikejwalker</em>: My presentation starts in 20 minutes. Come by to see Why EAs Must Drive Cloud Strategy #entarch #cio</li>
<li><em>nickmalik</em>: #entarch Mike Walker uses Cranfield Benefits Dependency Network to illustrate business value of #cloud &#8212; cool</li>
<li><em>nickmalik</em>: Mike Walker using Risk Assessment Framework to identify opportunities to use the #cloud to address enterprise risk #entarch #cio</li>
<li><em>mrevoir</em>: @mikejwalker&#8217;s presentation at #ogsfo was one of the best. presentation on the #entarch leading the cloud but could be universally leveraged</li>
</ul>
<p>Mary-Ann Davidson and Don Davidson:</p>
<ul>
<li><em>joshuabrickman</em>: Mary Ann Davidson Oracle Two of the biggest risks are counterfeiting and tainting..the Open Group Trusted Technology Forum addressing</li>
<li><em>joshuabrickman</em>: &#8220;A  9mm won&#8217;t help against a Grizzly Bear&#8221;&#8211;Mary Ann Davidson talking about Fit for Purpose&#8230;there are general limitations of COTS</li>
<li><em>joshuabrickman</em>: &#8220;Please tell me that &#8216;Just start coding&#8217; is not your development practice&#8221;&#8211;Mary Ann Davidson referring to Trusted Technology Forum</li>
<li><em>joshuabrickman</em>: &#8220;Loss of confidence alone can lead to stakeholder actions that disrupt critical business activities&#8221; Don Davidson DOD-CIO  CNCI pres</li>
<li><em>joshuabrickman</em>: &#8220;Any electronic product that you purchase has a 10% chance that it includes a counterfeit component&#8221; Don Davidson DOD-CIO</li>
</ul>
<p>A few miscellaneous items to finish:</p>
<ul>
<li><em>joshuabrickman</em>: &#8220;@ARSzakal: Two days working the Trusted Technology Forum &#8211; getting close to a spec.&#8221; &#8211;But its not easy</li>
<li><em>arway_anders</em>: Great statement RT“@mikejwalker: Maybe we need to replace the term of EA with Capability #entarch Jeanne Ross”</li>
<li><em>chrisonea</em>: Great meeting @EricStephens for a smoke an a drink tonight. We solved ALL architecture problems.</li>
<li><em>EricStephens</em>: “@chrisonea: Great meeting @EricStephens for a smoke an a drink tonight. We solved ALL architecture problems.” | Political problems 2</li>
<li><em>NadhanAtHP</em>: 5 tips to make sure your enterprise architecture doesn’t end up looking like the Winchester Mystery House: <a href="http://bit.ly/Aj0yOn">http://bit.ly/Aj0yOn</a> #HPCI</li>
<li><em>Dana_Gardner</em>: Enterprise architects play key role in transformation, say Open Group speakers <a href="http://t.co/Zu76seAJ">http://t.co/Zu76seAJ</a>#entarch</li>
</ul>
<p>&#8212;</p>
<p>That&#8217;s it for now: more tomorrow (the last day of the conference). Hope it&#8217;s been useful, anyway.</p>
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		<title>Tweets from Open Group conference, San Francisco (day 1)</title>
		<link>http://weblog.tetradian.com/2012/01/31/tweets-from-ogsfo-day1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=tweets-from-ogsfo-day1</link>
		<comments>http://weblog.tetradian.com/2012/01/31/tweets-from-ogsfo-day1/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:21:52 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[business architecture]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[Open Group]]></category>
		<category><![CDATA[togaf]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4680</guid>
		<description><![CDATA[A set of Tweets from the first day (30 Jan 2012) of the Open Group conference in San Francisco, collated via the #ogSFO hashtag. Many thanks indeed to all those who Tweeted, to help us all get a better picture of the current Open Group view of enterprise-architectures. I&#8217;ve stripped out most of the &#8216;#ogSFO&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>A set of Tweets from the first day (30 Jan 2012) of the <a title="The Open Group" href="http://www.opengroup.org" target="_blank">Open Group</a> conference in <a title="Open Group Conference, San Francisco, 30`Jan - 03 Feb 2012" href="http://www3.opengroup.org/sanfrancisco2012" target="_blank">San Francisco</a>, collated via the <a title="Twitter search on '#ogSFO' hashtag for Open Group San Francisco" href="https://twitter.com/#!/search/%23ogsfo" target="_blank">#ogSFO</a> hashtag.</p>
<p>Many thanks indeed to all those who Tweeted, to help us all get a better picture of the current Open Group view of enterprise-architectures.</p>
<p>I&#8217;ve stripped out most of the &#8216;#ogSFO&#8217; hashtags in the text, and added occasional comments of my own in <em>italics</em>, but otherwise the following is as Tweeted by the respective participants.</p>
<p>There&#8217;s a lot of it, so best place a brief break here.</p>
<p><span id="more-4680"></span></p>
<p>Miscellaneous before the start:</p>
<ul>
<li><em>nickmalik</em>: @theopengroup attending #ogsfo advanced TOGAF.  Fairly E-IT-A focused.  Good advice for EA pgms inside IT</li>
<li> <em>Dana_Gardner</em>: Heading over to The Open Group conference in San Francisco. Some great keynote speeches coming this am, we&#8217;ll be tweeting on them.</li>
<li><em>a_josey</em>: New Open Group blog: FACE Consortium Publishes First Standard for Defense Avionics Systems <a href="http://t.co/4vqr4eYY">http://t.co/4vqr4eYY</a></li>
<li><em>marclankhorst</em>: RT @ArchiMate_r: @bizzdesign Please note the date change. The ArchiMate 2.0 launch is on Tuesday Jan 31</li>
<li><em>theopengroup</em>: Allen Brown, CEO @theopengroup is taking the stage #ogSFO is officially kicking off! <a href="http://t.co/Sl6gD0fy">http://t.co/Sl6gD0fy</a></li>
<li><em>Dana_Gardner</em>: CEO Allen Brown kicking off The Open Group conference, FACE and Archimate 2.0 news to come</li>
</ul>
<p>Keynote by Jeanne Ross:</p>
<ul>
<li><em>Dana_Gardner</em>: MIT&#8217;s Jeanne Ross up first <a href="http://t.co/wLBREoBs">http://t.co/wLBREoBs</a>, speaking to a full house at Open Group conference</li>
<li><em>Dana_Gardner</em>: Stakes are high for enterprise architecture, needs to show success in the new digital economy, says Ross</li>
<li><em>togaf_r</em>: Jeanne Ross: We have to make sure enterprise architecture delivers</li>
<li><em>nickmalik</em>: Jeanne Ross keynote &#8211; role of the #entarch &#8211; To avoid application silos, we need to think in terms of capabilities</li>
<li><em>Dana_Gardner</em>: Coming from the siloed past in IT, now moving to business service views on resources, says Ross; now need to juice use of services</li>
<li><em>Dana_Gardner</em>: Enterprise architects also now need to help their organizations use services, instill a &#8220;value cycle&#8221;, says Ross</li>
<li><em>systemsflow</em>: &#8220;Most companies grossly underuse their capabilities&#8221; (Jeane Ross) #entarch</li>
<li><em>Dana_Gardner</em>: Enterprise architects need to evangelize use of improved systems after they build them, and show recurring value ASAP, says Ross</li>
<li><em>mcrugo</em>: Jeanne Ross from mit explains the move from value chains to value cycles in EA</li>
<li><em>systemsflow</em>: Enabling enterprise capabilities only helps if you enable capabilities that the organization will actually use! #entarch</li>
<li><em>nickmalik</em>: &#8211; J. Ross &#8211; Simply &#8220;build&#8221; the capabilities &#8211; not enough &#8211; #entarch  start with helping the business exploit current capabilities.</li>
<li><em>theopengroup</em>: Listening to MIT’s Jeanne Ross talk Enterprise Transformation at #ogSFO! <a href="http://t.co/Sl6gD0fy">http://t.co/Sl6gD0fy</a></li>
<li><em>nadsmat2diworld</em>: Listening to @wharton alumna Jeanne Ross at Open Group Conference in San Francisco. &#8220;Architecting Business Success&#8221; @wharton_women</li>
<li><em>stevenunn</em>: Standing room only for Jeanne Ross of MIT Center for Information Systems Research.</li>
<li><em>Dana_Gardner</em>: Enterprise architects need to provide &#8220;single source of truth&#8221; to all business stakeholders, make the information flow well, say Ross</li>
<li><em>mcrugo</em>: the different between success and failure in a digital economy is not ate technology, but the people.  Jeanne Ross MIT</li>
<li><em>Dana_Gardner</em>: Quality of data, speed of data refresh as top priorities will help enterprise architects rise in performance appreciation, says Ross</li>
<li><em>theopengroup</em>: &#8220;We live in a digital economy. In order to succeed, organizations need to excel in #entarch&#8221; &#8211; Jeanne Ross</li>
<li><em>Dana_Gardner</em>: &#8220;Single source of truth&#8221; is at heart of making enterprise architecture valuable going forward, says Ross</li>
<li><em>Dana_Gardner</em>: #USAA, as example, created enterprise strategy group aside IT, to organize transformation better (and IT loved it), says Ross</li>
<li><em>nickmalik</em>: J. Ross provides a number of stories of companies that provided key value through #entarch &#8211; USAA built value by moving EA out of IT</li>
<li><em>theopengroup</em>: .@USAA has an Enterprise Strategy &amp; Planning group &#8211; partners with IT and sits on the business side working with senior executives</li>
<li><em>mcrugo</em>: shorts version of first session: if you build it they will come only works in the movies.</li>
<li><em>stevenunn</em>: Jeanne Ross: 5 great case study summaries of corporate EA success &#8211; Aetna, Protection 1, USAA, PepsiAmericas &amp; Commonwealth Bank.</li>
<li><em>Dana_Gardner</em>: &#8220;Customer data is the most important kind of data,&#8221; Commonwealth Bank found, relays MIT&#8217;s Ross. Works for me. #Scribe</li>
<li><em>brendabizz</em>: Listening to Jeanne Ross at #ogSFO  lots of interesting insights, eg: USAA  created value by moving EA out of IT</li>
<li><em>nickmalik</em>: Commonwealth Bank saw value in #entarch by focusing on master data mgmt and clean consistent interfaces, from J. Ross</li>
<li><em>stevenunn</em>: Jeanne Ross: Commonwealth Bank started by improving access to its data, fixing data issues along the way, rather than in isolation</li>
<li><em>Dana_Gardner</em>: Even most successful companies are just learning to do analytics well, and strong operations came first, says Ross.</li>
<li><em>stevenunn</em>: Jeanne Ross: Enterprise architects role includes identifying capabilities to be exploited, and building capabilities incrementally</li>
<li><em>theopengroup</em>: #Entarch role in business value: Help senior execs clarify biz goals; identify architectural capability that can be readily exploited // Present options and their implications for business goals; build capabilities incrementally #entarch #jeanneross</li>
<li><em>systemsflow</em>: Ross:  Trend in 5 case studies.  Companies leverage #entarch to focus first on building great operations then analytic capabilities</li>
<li><em>Dana_Gardner</em>: Enterprise architect role: help clarify biz goals, ID what can be done readily, present more options, build incrementally, says Ross</li>
<li><em>stevenunn</em>: Jeanne Ross: in response to where do u find gr8 architects? &#8220;Mostly by growing them: taking smart people &amp; giving them opportunities&#8221;</li>
<li><em>nickmalik</em>: J. Ross &#8211; good #entarch is grown not made &#8211; we need to take smart people and give them opportunities to grow + good education</li>
<li><em>brendabizz</em>: At #ogSFO Ross says u must grow talented people:training smart, passionate people,train them and use talented vendor resources</li>
<li><em>EAatTRM</em>: Jeanne Ross talk emphasized enterprise architects must help their organizations to exploit what is already there.</li>
<li><em>theopengroup</em>: &#8220;Some day CIOs will report to the architect &#8211; that&#8217;s the way it ought to be&#8221; #entarch</li>
<li><em>mikejwalker</em>: One day the CIO will report to Enteprise Architecture Jeanne Ross #entarch</li>
<li><em>nickmalik</em>: J. Ross &#8211; best PR for #entarch is a great CIO but EA needs to build good comm skills and focus on business value of capabilities</li>
<li><em>mcrugo</em>: talent for EA projects will need to be grown with people with passion, smarts, and drive.  Jeanne Ross MIT q&amp;a</li>
<li><em>AvolutionAbacus</em>: Jeanne Ross presenting on one of our client&#8217;s journey @Commbank at #ogSFO</li>
<li><em>mikejwalker</em>: Maybe we need to replace the term of EA with Capability #entarch Jeanne Ross <em>&gt;sure &#8211; as long it&#8217;s more than just IT!</em></li>
<li><em>stevenunn</em>: Jeanne Ross: A great CIO is the best PR agency for enterprise architects. BUT, one day the CIO will report to the Chief Architect!</li>
<li><em>Dana_Gardner</em>: &#8220;Someday CIOs will report to the enterprise architect, because that&#8217;s the way it should be,&#8221; says MIT&#8217;s Ross, to applause</li>
<li><em>mcrugo</em>: capabilities cannot be delivered without a clear owner of the end to end process.</li>
<li><em>systemsflow</em>: Perception is reality.  If #entarch adds value, but nobody hears it, did the tree fall?</li>
<li><em>nickmalik</em>: J. Ross &#8211; #entarch must fight for lining up key aspects of ownership and governance to insure adoption of improved capabilities</li>
<li><em>stevenunn</em>: Allen Brown, The Open Group CEO: &#8220;Enterprise Architects must not only deliver value, but BE SEEN to deliver value&#8221;.</li>
<li><em>IverPDX</em>: Jeanne Ross of MIT advises enterprise architects to focus first on exploiting existing capabilities before adding new ones #entarch</li>
<li><em>pelujan</em>: RT @mikejwalker: One day the CIO will report to Enteprise Architecture #ogsfo Jeanne Ross #entarch | Not a chance. #C&#8217;monNowReally</li>
<li><em>stevenunn</em>: Jeanne Ross: Avoid strategic divergence by keeping an ongoing dialog with senior management. #entarch #AEA</li>
<li><em>stevenunn</em>: Jeanne Ross: &#8220;Don&#8217;t worry about the tipping point between capability building and exploitation. You&#8217;ll know if ur delivering value&#8221;</li>
<li><em>ArtBourbon</em>: Architects will do more work to identify which capabilities need to be created #entarch Jeanne Ross</li>
<li><em>Dana_Gardner</em>: &#8220;If you have a lot of money, don&#8217;t worry about enterprise architecture,&#8221; says MIT&#8217;s Ross. #Entarch</li>
<li><em>nickmalik</em>: companies with &#8220;too much money&#8221; have terrible #entarch and business process arch &#8211; J. Ross</li>
<li><em>theopengroup</em>: &#8220;Investment banking is an example of the worst #entarch. Cannot impose discipline if your org has too much money.&#8221; #JeanneRoss</li>
<li><em>stevenunn</em>: Jeanne Ross: Small organizations still need to focus on their capabilities and how to exploit them</li>
<li><em>mikejwalker</em>: Traditional #entarch methods of Plan, Build, Operate are broken. Value Cycles are needed NOT Value Chains #JeanneRoss</li>
<li><em>industryleaders</em>: RT @IverPDX: Jeanne Ross of MIT:  EAs add business value by coaching business executives on defining strategy #entarch</li>
</ul>
<p>Miscellaneous, between keynotes:</p>
<ul>
<li><em>industryleaders</em>: Colombia Mexico Costa Rica in Open Group San Francisco Conference AEA &amp; Dux Diligens</li>
<li><em>togaf_r</em>: TOGAF 9 Top 10 certifications by country: 1896 UK|1449 US|1434 NL|900 AUS|678 IN|561 ZA|526 CA|437 FI|381 FR|281 SE</li>
<li>theopengroup: Where do you find, how do you grow, and how do you keep good EAs? #entarch</li>
<li><em>togaf_r</em>: The TOGAF 9.1 document set is now available in the Kindle Store at Amazon</li>
<li><em>a_josey</em>: @nadsmat2diworld Presentations will be available in the online proceedings, posted on the wednesday after the conference</li>
</ul>
<p>Someone else commenting on the persistent IT-centrism in enterprise-architecture:</p>
<ul>
<li><em>Dave_van_Gelder</em>: Why is EA constantly related to IT and CIO&#8217;s? <em>&gt;my point exactly, Dave&#8230;</em></li>
<li><em>industryleaders</em>: @Dave_van_Gelder It is not only about IT its about a holistic approach its about business strategyand execution <em>&gt;would that that were true for TOGAF&#8230;</em></li>
<li><em>Dave_van_Gelder</em>: @industryleaders  I don&#8217;t see a holistic approach. Jeanne talked about what IT had to deliver and now it is about an IT transform.</li>
<li><em>industryleaders</em>: @Dave_van_Gelder Yes we are agree i am sharing that we must have a satellite vision instead a helicopter one ; )</li>
</ul>
<p>Keynote by Celso Guiotoko:</p>
<ul>
<li><em>stevenunn</em>: Celso Guiotoko, Corporate VP &amp; CIO, Nissan Motor Co talking on how EA is helping Nissan IT transformation</li>
<li><em>industryleaders</em>: Listening Celso Guiotoko, Corporate VP &amp; CIO, Nissan Motor Co talking on how EA is helping Nissan IT transformation</li>
<li><em>Dana_Gardner</em>: Business value at top of IT principles for Nissan, information as asset comes next, then reduce complexity, says Guiotoko #entarch</li>
<li><em>lmelsted</em>: Nissan&#8217;s IT based on BEST: Biz Alignment, Ent Arch, Selective Sourcing, Tech Simplification</li>
<li><em>Dana_Gardner</em>: For Guiotoko here&#8217;s what works BEST=Business alignment, Enterprise architecture, Selective sourcing, Technology simplification</li>
<li><em>nadsmat2diworld</em>: B.E.S.T. Business alignment, Enterprise Architecture, Selective Sourcing, Technological Simplification. Nissan. #entarch</li>
<li><em>Dana_Gardner</em>: BEST did this for Nissan: Cost per user went from 1.09 to 0.63 on their metrics scale. Wow. #entarch</li>
<li><em>mikejwalker</em>: Using #entarch Nissan reduced cost per user from 1.09 to .63, 230k return, with 404 applications reduced</li>
<li><em>systemsflow</em>: Nissan invested $1B in IT Transformation.  Can you think of anything you could fix in your shop with $1B? We&#8217;re happy to help. <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </li>
<li><em>stevenunn</em>: Celso Guiotoko, Nissan CIO: Approach to alliance with Renault was to look at each org separately, and then take a view across both</li>
<li><em>systemsflow</em>: At #ogsfo hearing many case studies of visionary executives investing in #entarch to great success&#8230; and its only hour 2!</li>
<li><em>stevenunn</em>: Celso Guiotoko, Nissan CIO: Important to identify relationship between the business and data architectures</li>
<li><em>stevenunn</em>: Celso Guiotoko, Nissan CIO: Vitesse program now underway in Nissan: Value Innovation Technology,  Simplification, Service Excellence</li>
<li><em>IverPDX</em>: Nissan Motors CIO: Big IS improvements thru BEST program: Bus. alignment, EA, Selective sourcing, Tech simplification #entarch</li>
<li><em>stevenunn</em>: Celso Guiotoko, Nissan CIO: IT organization now reports to corporate planning. Very helpful!</li>
<li><em>mikejwalker</em>: Nissan&#8217;s EA team reports at the executive level within Corporate and Product Managment #entarch</li>
<li><em>mcrugo</em>: Nissan and Renault accept the differences in corporate culture as permanent, but it does not stop IT from finding ways to integrate</li>
<li><em>stevenunn</em>: Celso Guiotoko, Nissan CIO: important to converge the language if IT dept to that of the business. Using TOGAF(R) helps.</li>
</ul>
<p>More miscellaneous items:</p>
<ul>
<li><em>Dana_Gardner</em>: The Open Group releases SOA and cloud computing standards, updates OSIMM <a href="http://t.co/x4SBjmg2">http://t.co/x4SBjmg2</a> Recent news #entarch</li>
<li><em>nadsmat2diworld</em>: Why is Intercontinental hotel vibrating? #ogSFO #entarch</li>
</ul>
<p>Keynote by Andy Mulholland:</p>
<ul>
<li><em>theopengroup</em>:: Listening to Capgemini’s Andy Mulholland talk Enterprise Transformation at #ogSFO! <a href="http://t.co/Sl6gD0fy">http://t.co/Sl6gD0fy</a></li>
<li><em>Dana_Gardner</em>: Up next at Open Group conference: Andy Mulholland, Global Chief Technology Officer &amp; Corporate Vice President at #Capgemini #entarch</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini starts his talk on &#8220;The Transformed Enterprise&#8221; #entarch</li>
<li><em>Dana_Gardner</em>: Capgemini&#8217;s Mulholland <a href="http://t.co/TNY6t0ct">http://t.co/TNY6t0ct</a> begins preso on &#8220;the transformed enterprise&#8221; and look at #cloud trends. #entarch</li>
<li><em>Dana_Gardner</em>: Corporations are purely metrics driven, and IT must advance to that reality, says Mulholland #entarch <em>&gt;sorry, but that&#8217;s just plain stupid, even if it is true&#8230;</em></li>
<li><em>lmelsted</em>: Capgemini&#8217;s CTO Andy Mulholland now talking about enterprise transformation at #ogsfo</li>
<li><em>Dana_Gardner</em>: Behaviors of workers and customers are causing huge change in markets, with 40M tablets and 70M smartphones, says Mulholland #entarch</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini: Enterprise IT transformation has been driven by people as workers and as customers</li>
<li><em>Dana_Gardner</em>: Bring Your Own Device #BYOD also forcing change; Gartner says 35% of IT budgets going &#8220;outside&#8221; IT, says Mulholland #entarch</li>
<li><em>systemsflow</em>: Home IT is becoming pervasive and challenging the enterprise IT model.</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini: Gartner predicts that up to 35% of IT expenditure will not be controlled by corporate IT</li>
<li><em>Dana_Gardner</em>: Two IT environs developing now inside enterprises: &#8220;Inside&#8221; IT and &#8220;outside&#8221; IT, i.e. #cloud, says Mulholland #entarch</li>
<li><em>Dana_Gardner</em>: Going &#8220;outside&#8221; IT not necessarily bad if it&#8217;s managed properly, says Mulholland #entarc</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini: A transformed enterprise uses an external business model. Not a bad thing, if it&#8217;s controlled</li>
<li><em>Cybersal</em>: Saw Andy Mulholland&#8217;s Transformed Enterprise talk at British Computer Society 2 weeks ago &#8211; very thought-provoking #entarch</li>
<li><em>systemsflow</em>: The transformed enterprise will have two cooperating IT models &#8211; back office/traditional and front office/loosely coupled web.</li>
<li><em>lmelsted</em>: Back office revolutions drive enterprise change&#8211;ignore at your own peril says Capgemini&#8217;s Andy Mulholland <em>&gt;yep&#8230;</em></li>
<li><em>Dana_Gardner</em>: Business model innovation is new game because these are changing more rapidly, more dramatically, says Mulholland #entarch</li>
<li><em>IverPDX</em>: Cap Gemini CTO Mulholland: A transformed organization uses an external business model #entarch <em>#bmgen</em></li>
<li><em>nickmalik</em>: Recommendation &#8211; &#8220;Seizing the Whitespace&#8221; by Johnson &#8211; for business model innovation #entarch #bmgen</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini: There&#8217;s a huge revolution occurring in enterprise IT. We must heed the lessons of the 80s/PCs</li>
<li><em>Dana_Gardner</em>: To innovate on business models, also need to change how you communicate and use information (Conway&#8217;s Law), says Mulholland #entarch</li>
<li><em>IverPDX</em>: Three ways to innovate: product, service or cost #entarch <em>&gt;only three???</em></li>
<li><em>theopengroup</em>: Conway&#8217;s Law &#8211; Enterprises cannot change beyond the constraints of their communications #entarch #andymulholland</li>
<li><em>Dana_Gardner</em>: Social networks work better in fast environs to share knowledge efficiently than email, as example, says Mulholland #entarch</li>
<li><em>Dana_Gardner</em>: #Cloud-based business processes uniquely allow for real-time adjustments and optimization, which is huge, says Mulholland #entarch</li>
<li><em>Dana_Gardner</em>: #Cloud plus #Mobile plus #BigData plus #social is the elixir to business transformation, says Mulholland #entarch</li>
<li><em>stevenunn</em>: Andy Mulholland, Capgemini: Interesting cloud example: servicing aircraft &#8211; changed where &amp; how we use technology #cloud #entarch</li>
<li><em>theopengroup</em>: #cloud, #mobility and #bigdata &#8211; 3 core technology clusters and standards, but no business process standards #andymulholland</li>
<li><em>mikejwalker</em>: IT is Inside Out focused, looking at the problems within the company only wheras the business looks at problems Outside In. #entarch <em>&gt;yep&#8230; that&#8217;s <span style="text-decoration: underline;">the</span> core problem with most current &#8216;enterprise&#8217;-architecture&#8230;</em></li>
<li><em>mikejwalker</em>: @Dana_Gardner: #Cloud + #Mobile + #BigData + #social elixir to business transformation #entarch &lt;- Looks like the Gartner Nexus Model</li>
<li><em>systemsflow</em>: Enable real time flexibility in front office operations using cloud services, device mobility, and &#8220;big data.&#8221;  Mulholland.</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini: it&#8217;s not just a revolution in technology, but in working practices too</li>
<li><em>Dana_Gardner</em>: #Cloud is really the 4th generation of the Web, says Mulholland #entarch</li>
<li><em>IverPDX</em>: Cap Gemini CTO Mulholland:  Services platforms broker in real time the services enabled by back-office IT #entarch</li>
<li><em>Dana_Gardner</em>: Transformed enterprise focuses on productivity of people and innovative business models; spells big change for IT, says Mulholland</li>
<li><em>Dana_Gardner</em>: IT faces &#8220;huge re-integration project&#8221; to bring together the inside and outside services in a rational way, says Mulholland #entarch</li>
<li><em>stevenunn</em>: Andy Mulholland, Global CTO, Capgemini: the business wants something radically different &#8211; don&#8217;t try to stop them! #entarch #AEA</li>
<li><em>mikejwalker</em>: TOGAF EA Methods has to accept anew model  of traditional Inside Out to a TOGAF complemented by a Outside In model #entarch #TOGAF <em>&gt;yes yes YES!!!</em></li>
<li><em>Dana_Gardner</em>: Governance models are the key to re-integration required of inside and outside services, says Mulholland #entarch</li>
<li><em>lmelsted</em>: Transformed enterprises must be integrated and practice controlled change acc to Andy Mullholland of Capgemini</li>
</ul>
<p>And a few more miscellaneous items:</p>
<ul>
<li><em>mikejwalker</em>: Open Group Conference San Francisco Day 1 Keynotes &#8211; Pt1:  <a href="http://t.co/HD4F3fOQ">http://t.co/HD4F3fOQ</a> #entarch</li>
<li><em>mikejwalker</em>: Open Group Conference San Francisco Day 1 Keynotes &#8211; Full coverage <a href="http://bit.ly/yeuuZo">http://bit.ly/yeuuZo</a> #entarch</li>
<li><em>nadsmat2diworld</em>: Way too cold in this room but only ~10 percent of participants female so likelihood of getting A/C temp turned up is low #entarch</li>
</ul>
<p>Keynote by Lauren States:</p>
<ul>
<li><em>Dana_Gardner</em>: Up next at The Open Group conference: Lauren States, VP and CTO for Cloud Growth Initiatives at #IBM #entarch #cloud</li>
<li><em>lmelsted</em>: Lauren States, VP &amp; CTO, Cloud and Growth Initiatives from IBM at #ogsfo</li>
<li><em>Dana_Gardner</em>: A new reality is roiling business around customers, employees, partners and competitors, says IBM&#8217;s States #entarch #cloud</li>
<li><em>stevenunn</em>: Lauren States, IBM VP &amp; CTO Cloud Computing &amp; Growth Initiatives speaking on making business drive IT transformation through EA</li>
<li><em>Dana_Gardner</em>: You have to move fast to succeed in the new environment, says IBM&#8217;s States #entarch #cloud</li>
<li><em>WGoedvriend</em>: Interesting talks on enterprise architecture amd evolving business the struggle within companies worldwide</li>
<li><em>nadsmat2diworld</em>: CIOs and CMOs are aligned that analytics, insight, client intimacy &#8211; critically important -Lauren States #entarch</li>
<li><em>Dana_Gardner</em>: Requirements mean a huge emphasis on analytics; and so need to integrate IT and analytics better, says IBM&#8217;s States #entarch #cloud</li>
<li><em>theopengroup</em>: &#8220;CMOs are overwhelming underprepared for the data explosion and recognize need to invest in and integrate technology and analytics&#8221;</li>
<li><em>lmelsted</em>: CMOs are underprepared for data explosion and need to invest in tech and analytics to help control branding says IBM&#8217;s States</li>
<li><em>stevenunn</em>: Lauren States, IBM: CMOs are underprepared for data explosion &amp; recognize need to invest in &amp; integrate technology &amp; analytics</li>
<li><em>mikejwalker</em>: #IBM highlighting their C-Suite Study &#8211; Highlights the CIO survey <a href="http://www-935.ibm.com/services/c-suite/cio/study.html">http://www-935.ibm.com/services/c-suite/cio/study.html</a> #entarch</li>
<li><em>Dana_Gardner</em>: Business process excellence, values-based culture, IT-enablement form core of IBM&#8217;s transformation credo, says States #entarch #cloud</li>
<li><em>stevenunn</em>: Lauren States, IBM: IBM&#8217;s transformation focus areas are enabling growth, productivity, and culture change #entarch</li>
<li><em>lmelsted</em>: Culture, biz process excellence and IT enablement drive approach to transformation using #entarch at IBM says States</li>
<li><em>systemsflow</em>: @lauren_states: Need to evolve IT beyond traditional business models to enable a new, social business model; echos Capgemini msg</li>
<li><em>theopengroup</em>: IBM look at enterprise transformation and IT as one critical function reporting to the CEO &#8211; @Lauren_States <em>&gt;good to see that.</em></li>
<li><em>Dana_Gardner</em>: Of course, #IBM has been transforming itself since 1994, and quite successfully #entarch #cloud</li>
<li><em>stevenunn</em>: Lauren States, IBM: Transformation of IBM through EA has cut operating costs by about $1.5bn ! #entarch</li>
<li><em>RealLouw</em>: Great to &#8220;sit in&#8221; on IBM thought leadership presentation in #ogsfo, while at the same time having a braai in South Africa &#8211; WebEx Rules</li>
<li><em>systemsflow</em>: @lauren_states reports that IBM reduced from 128 CIO&#8217;s to one.  There&#8217;s a &#8220;how many CIO&#8217;s&#8221; joke in there somewhere&#8230;</li>
<li><em>stevenunn</em>: Lauren States: IBM&#8217;s cloud strategy is committed to open standards #opengroup #cloud</li>
<li><em>mikejwalker</em>: IBM reduces their application portfolio by 2/3 with cloud transformation #entarch</li>
<li><em>industryleaders</em>: Listening IBM i just remember togaf tutorial Latin American Enterprise Transformation with TOGAF today 2pm</li>
<li><em>Dana_Gardner</em>: #IBM using cloud extensively internally, with lots of big metrics on savings and benefits, says IBM&#8217;s States #entarch #cloud</li>
<li><em>systemsflow</em>: @lauren_states: &#8220;Email-less man&#8221; at IBM loses 30lbs using social networking as a communication medium</li>
<li><em>Dana_Gardner</em>: Cloud sweet-spot in near-term is exploiting it for marketing, sales and customer service, says IBM&#8217;s States #entarch #cloud</li>
<li><em>industryleaders</em>: IBM is talking about lessons learned hey reduce their application portfolio by 2/3 with cloud transformation</li>
<li><em>lmelsted</em>: Analytics a crucial theme during each morning keynote at The Open Group San Francisco Conference #entarch</li>
<li><em>systemsflow</em>: @lauren_states: Email-less IBMer loses 30lb using social netw; apparently social netw is healthy for more than the enterprise!</li>
</ul>
<p>Presentation by Madhav Naidu:</p>
<ul>
<li><em>theopengroup</em>:: Coffee break has ended. Listening to Madhav Naidu with @Ciena talk #Enterprise Transformation at #ogSFO! <a href="http://ow.ly/8Lo6P">http://ow.ly/8Lo6P</a></li>
<li><em>systemsflow</em>: Naidu reviewing how Ciena built out #entarch team from scratch in response to organizational change.</li>
</ul>
<p>Presentation by Brian Cameron:</p>
<ul>
<li><em>stevenunn</em>: Brian Cameron, Center for EA, Penn State University presenting on ROI, value measurement &amp; best practices for the enterprise #entarch</li>
<li><em>stevenunn</em>: Brian Cameron, Center for EA, Penn State: 4 focus areas of EA Initiative &#8211; undergrad, masters, professional development &amp; research</li>
<li><em>mikejwalker</em>: Open Group certifies graduates from Penn State based on skills not competences. NOT TOGAF but framework agnostic. #entarch</li>
<li><em>mikejwalker</em>: Penn State wants to create &#8220;Pre-Med&#8221; school for Enterprise Architects it doesn&#8217;t make you an EA, must go through residency #entarch</li>
<li><em>mikejwalker</em>: Penn State launching Professional Masters in EA degree program in the Fall. Expansion Center for EA #entarch</li>
<li><em>mikejwalker</em>: Penn State keeps it course &#8220;evergreen&#8221; through many members from public and private sector #entarch <em>&gt;same principle as in art-colleges</em></li>
<li><em>theopengroup</em>: Penn State researching the application of #entarch to areas outside of IT <em>&gt;hooray! it&#8217;s about time someone did&#8230;</em></li>
<li><em>systemsflow</em>: Brian Cameron, Penn State Center for #entarch doing research on an EA maturity framework that is not IT centric.  Publishing soon.</li>
<li><em>mikejwalker</em>: Penn State research surfaces that Value Management is low. Stats &#8211; 41 do, 54 don&#8217;t measure, 5% don&#8217;t know #entarch</li>
<li><em>theopengroup</em>: In Penn State study, ROI was the most popular financial metric used by EAs #entarch #EAvaluemeasurement</li>
<li><em>mikejwalker</em>: Penn State research says ROI is most popular value measure BUT is the worst one to use. #entarch <em>&gt;yep&#8230;</em></li>
<li><em>systemsflow</em>: Half the orgs surveyed in Penn State Center for #entarch study have no EA measurement practice in place.</li>
<li><em>mikejwalker</em>: Penn State started independant Federation of Enterprise Architect Professional Organizations <a href="http://www.feapo.org">http://www.feapo.org</a> #entarch</li>
</ul>
<p>Presentation by Mario Tokoro:</p>
<ul>
<li><em>Technodad</em>: Mario Tokoro, CEO Sony Computer Science Labs: growing complexity of netwk systems, new regulations need new approach to dependability</li>
<li><em>Technodad</em>: Tokoro at #ogsfo: must treat dependability as open system problem. Needs iterative processes, dependability cases. <a href="http://post.ly/52I1w">http://post.ly/52I1w</a></li>
<li><em>Technodad</em>: Tokoro&#8217;s challenge: Can dependable engineering processes needed for dynamic open systems be mapped to TOGAF?</li>
</ul>
<p>Miscellaneous again:</p>
<ul>
<li><em>Technodad</em>: Yutaka Matsuno presents D-case methodology &#8211; dependability cases for complex open systems <a href="http://post.ly/52IdM">http://post.ly/52IdM</a></li>
<li><em>Technodad</em>: The Open Group publishes Future Air Capability Environment standard for open composeable defense avionics: <a href="http://bit.ly/xRySUU">http://bit.ly/xRySUU</a></li>
</ul>
<p>Presentation by Marc Walker:</p>
<ul>
<li><em>togaf_r</em>: Marc Walker: Using ontologies in business is still in its infancy</li>
<li><em>EricStephens</em>: Marc walker : it&#8217;s about the meaning between #entarch elements</li>
</ul>
<p>And more miscellaneous:</p>
<ul>
<li><em>JWDijkstra</em>: RT @stevenunn: Allen Brown, The Open Group CEO: &#8220;Enterprise Architects must not only deliver value, but BE SEEN to deliver value&#8221;.</li>
<li><em>theopengroup</em>:: Now before lunch, listening to @theopengroup CTO Mike Lambert brief #TOGAF 9 <a href="http://ow.ly/8Loeu">http://ow.ly/8Loeu</a></li>
</ul>
<p>Presentation presumably by someone from HP:</p>
<ul>
<li><em>systemsflow</em>: HP developed a Self-Service Architecture Resource Center to codify architecture basics and help junior architects build skills.</li>
<li><em>mikejwalker</em>: HP built lightweight EA Process (LEAP) to help aspiring / junior architects. When more rigor needed a EA Fwk. used #entarch</li>
<li><em>systemsflow</em>: #EntArch must provide good info UP to guide investment decision and strategic planning and DOWN to guide solution implementations.</li>
<li><em>systemsflow</em>: A consistent set of methods and a common language is critical to bridge the enterprise/solution architecture gap.</li>
</ul>
<p>And yet more miscellaneous:</p>
<ul>
<li><em>togaf_r</em>: The Open Group Architecture Forum TOGAF Next Working Group meets this afternoon <a href="http://t.co/16EnVV8g">http://t.co/16EnVV8g</a> <em>&gt;will this version finally break free of IT-centrism? &#8211; we have to hope&#8230;</em></li>
<li><em>AvolutionAbacus</em>: Painfully obvious that some of the competition are on their last legs by the whole tone and body language of their presenters at #ogSFO. <em>&gt;<span style="text-decoration: underline;">what</span> competition? &#8211; this doesn&#8217;t make sense&#8230;</em></li>
<li><em>joshuabrickman</em>: High level weaseling seems to be a new standards development method</li>
</ul>
<p>Presentation by Russ Gibfried:</p>
<ul>
<li><em>systemsflow</em>: Critical 1st steps in launching EA: a charter, principles, and a comm plan.  @rgibfried &#8220;Gaining/Retaining an Arch Practice.&#8221;</li>
<li><em>systemsflow</em>: Starting EA is easy &#8211; who doesn&#8217;t like motherhood and apple pie?  Sustaining is where the rubber hits the road. @rgibfried</li>
<li><em>theopengroup</em>: What are two ways to improve EA message? Have a clear line of sight linking business objectives to expected outcomes // Demonstrate balance between short-term value and long-term visioning #entarch @rgibfried</li>
<li><em>systemsflow</em>: @rgibfried: ill-defined roles,too IT focused,poor communication,ivory tower,governance police,forgotten stakeholders = #EntArch #FAIL</li>
<li><em>systemsflow</em>: Getting your EA charter signed by your CxO stakeholder gets you a seat at &#8220;the rest of the organization.&#8221; @rgibfried #entarch</li>
<li><em>theopengroup</em>: &#8220;#Entarch is not a spectator sport&#8221; @rgibfried</li>
<li><em>systemsflow</em>: @rgibfried losing me on sports analogy.  Wish he stuck with Star Wars. I think &#8220;in the zone&#8221; means the force is with me.</li>
</ul>
<p>Presentation by Frank Chen:</p>
<ul>
<li><em>EricStephens</em>: Frank Chen emphasizing the vocabulary disconnect among #entarch folks. Important to define terms. <em>&gt;to <span style="text-decoration: underline;">agree</span> on usage of defined terms &#8211; defining alone is not enough&#8230;</em></li>
<li><em>systemsflow</em>: Build your #entarch  Capabilities as a core competency first then execute.  Frank Chen speaks to a common theme here at #ogsfo.</li>
</ul>
<p>Presentation by Alan Hakimi:</p>
<ul>
<li><em>mikejwalker</em>: Watching the Alan Hakimi talk about EA and Zen #entarch</li>
<li><em>stevenunn</em>: Listening to Alan Hakimi, Senior EA, Enterprise Strategy Services, Microsoft on &#8220;Zen &amp; The Art of Modern EA &#8211; Rethinking the Mess&#8221;</li>
<li><em>stevenunn</em>: Alan Hakimi, Microsoft: &#8216;Stafford Beer was one of the first Enterprise Architects. How did we lose all that knowledge?&#8221; #entarch <em>&gt;hooray, someone acknowledges Beer!</em></li>
<li><em>Cybersal</em>: @tetradian re @stevenunn: #ogsfo mention of Stafford Beer&#8230;the knowledge lives on here  <a href="http://is.gd/52xpPX">http://is.gd/52xpPX</a> #scio  #entarch</li>
<li><em>stevenunn</em>: Alan Hakimi, Microsoft recommending Peter Senge&#8217;s book &#8220;The Fifth Discipline: The art and practice of the learning organization&#8221;</li>
<li><em>mikejwalker</em>: Alan Hakimi -Don&#8217;t build your own meta-models use Archimate #entarch <em>&gt;would be fine if it wasn&#8217;t so incomplete&#8230;</em></li>
<li><em>stevenunn</em>: Alan Hakimi, Microsoft: Using ArchiMate(R) meta-model can avoid having to worry about all the proprietary meta-models. #entarch</li>
<li><em>stevenunn</em>: Alan Hakimi, Microsoft: Example of airport lounges in Dubai: Imposing governance in a way that the end user doesn&#8217;t realize! #entarch</li>
<li><em>stevenunn</em>: Alan Hakimi,, Microsoft talking of using systems dynamics to evolve EA #entarch</li>
<li><em>mrevoir</em>: Alan Hakimi at #ogsfo appreciate the beauty of gray</li>
</ul>
<p>Presentation by Henry Franken:</p>
<ul>
<li><em>brendabizz</em>: Henry Franken CEOBiZZdesign speaking at #ogSFO Successfully Implementing EA w TOGAF &amp; ArchiMate good eg&#8217;s showing transition architectures</li>
<li><em>ArchiMate_r</em>: Henry Franken: ArchiMate:Adding value to TOGAF: ArchiSurance case study to be made available w/ ArchiMate 2.0 tomorrow</li>
<li><em>ArchiMate_r</em>: Franken: ArchiMate closes the gap between free-format strategy models and detailed solutions architecture models</li>
<li><em>ArchiMate_r</em>: Franken: ArchiMate : Easy to use, step by step to move to advanced use. Designed specifically for EA</li>
</ul>
<p>Presentation by Stuart Boardman:</p>
<ul>
<li><em>systemsflow</em>: Stuart Boardman: &#8220;#entarch is more effective if it is outside of IT.&#8221; <em>&gt;yes yes yes! (b/c IT is only one part of EA)</em></li>
</ul>
<p>Presentation by Nicholas Hill and Musharaf Mughal:</p>
<ul>
<li><em>stevenunn</em>: Nicholas Hill, Infosys &amp; Musharaf Mughal, Manulife Financial begin their talk on the virtual EA team (VEAT)</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife Financial: We engaged consultants (Infosys) to get a lot of our EA work done #entarch</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife: The virtual EA team comprises industry-credentialed individuals &#8211; in TOGAF(R) &amp; other certifications</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife Financial: Cultural challenges have been mostly intra-company, not inter-company #entarch</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife Financial: We are not &#8220;outsourcing architecture&#8221;, we are &#8220;outsourcing some of the mechanics of the EA work&#8221;</li>
<li><em>stevenunn</em>: Nicholas Hill, Infosys: Manulife Financial have adopted the TOGAF (R) framework</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife Financial: I have added 2 &#8220;trained business architects&#8221;, but I&#8217;m not certain what that means #entarch</li>
<li><em>stevenunn</em>: Nicholas Hill, Infosys: As required, Manulife adds specialized architects to the Infosys architect pool #entarch</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife Financial: We are portraying the EA team as the guys who help you get what you need #entarch #aea</li>
<li><em>stevenunn</em>: Hill: VEAT value prop: Improve quality, enhance development cycle, systematically manage risk, drive standardization &amp; reduce TCO</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife: We are already reaping the rewards of using EA standards and re-useable building blocks per TOGAF(R)</li>
<li><em>stevenunn</em>: Mughal: CSFs &#8211; ease of doing business, broad acceptance &amp; adoption by line of business, near-term success, &amp; keeping up with demand</li>
<li><em>stevenunn</em>: Musharaf Mughal, Manulife: The EA thought-leadership is still in-house &#8211; we out-sourced some of the &#8220;getting stuff done&#8221; #entarch</li>
</ul>
<p>And finally, a few more assorted items that I can&#8217;t connect to anything else:</p>
<ul>
<li><em>EricStephens</em>: Rise of the (business) machines by Mans Bhuller. Are IT depts doomed?</li>
<li><em>industryleaders</em>: i get lost  i feel suddenly in a SUN Prepackaged HW Sales Bundle : (</li>
<li><em>industryleaders</em>: people from audience also told do not forget governance, risks , business readiness before an IT proposal</li>
</ul>
<p>&#8212;</p>
<p>That&#8217;s it for now: more tomorrow. Hope it&#8217;s been of some use to someone, anyways. <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>How IT-centrism creeps into enterprise-architecture</title>
		<link>http://weblog.tetradian.com/2012/01/30/how-it-centrism-creeps-into-ea/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-it-centrism-creeps-into-ea</link>
		<comments>http://weblog.tetradian.com/2012/01/30/how-it-centrism-creeps-into-ea/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 10:21:53 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[business-IT divide]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[IT-centrism]]></category>
		<category><![CDATA[togaf]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4675</guid>
		<description><![CDATA[A kind of follow-up to the previous post &#8216;IT-oriented versus IT-centric&#8216;, this one starts from a Tweet from the Open Group&#8217;s official TOGAF Twitter-account: togaf_r: TOGAF Resource: The TOGAF 9.1 changes overview and 6 other slide decks are now at http://t.co/Arm40mgA (free PDF) #ogsfo The link points to the Open Group&#8217;s &#8216;public resources&#8217; website for [...]]]></description>
			<content:encoded><![CDATA[<p>A kind of follow-up to the previous post &#8216;<a title="Post 'IT-oriented versus IT-centric'" href="http://weblog.tetradian.com/2012/01/27/it-oriented-versus-it-centric/" target="_blank">IT-oriented versus IT-centric</a>&#8216;, this one starts from a Tweet from the Open Group&#8217;s official <a title="Open Group / TOGAF (@togaf_r) on Twitter" href="http://twitter.com/togaf_r" target="_blank">TOGAF</a> Twitter-account:</p>
<ul>
<li><em>togaf_r</em>: TOGAF Resource: The TOGAF 9.1 changes overview and 6 other slide decks are now at <a title="Website for official Open Group resources on TOGAF (The Open Group Architecture Framework)" href="http://www.togaf.info/" target="_blank">http://t.co/Arm40mgA</a> (free PDF) #ogsfo</li>
</ul>
<p>The link points to the Open Group&#8217;s &#8216;public resources&#8217; website for TOGAF (The Open Group Architecture Framework), which includes the respective slidedecks.</p>
<p>One of those slidedecks is &#8216;<a title="Slidedeck 'TOGAF Version 9.1 Enterprise Edition: Module 1: Management Overview' (PDF)" href="http://www.togaf.info/togafSlides91/TOGAF-V91-M1-Management-Overview.pdf" target="_blank">TOGAF Version 9.1 Management Overview</a>&#8216; [PDF] &#8211; which turns out to be an interesting illustration of exactly how IT-centrism creeps into enterprise-architecture&#8230;</p>
<p>We&#8217;ll start with slide 18 (lower part of p.9):</p>
<blockquote>
<div><strong>What is an Enterprise?</strong></div>
<div id="_mcePaste">• A collection of organizations that share a common set of goals</div>
<div id="_mcePaste">– Government agency</div>
<div id="_mcePaste">– Part of a corporation</div>
<div id="_mcePaste">– Corporation</div>
<div id="_mcePaste">• Large corporations may comprise multiple enterprises</div>
<div id="_mcePaste">• May be an “extended enterprise” including partners, suppliers and customers</div>
</blockquote>
<p>They don&#8217;t give the source for that definition, but it&#8217;s one I&#8217;ve seen elsewhere &#8211; I think it&#8217;s used in <a title="Wikipedia on (US) Federal Enterprise Architecture Framework (FEAF)" href="http://en.wikipedia.org/wiki/Federal_enterprise_architecture" target="_blank">FEAF</a>, for example. Importantly, this definition explicitly does <em>not</em> regard &#8216;organisation&#8217; and &#8216;enterprise&#8217; as synonyms. In <a title="Slidedeck 'What is an enterprise?' on Slideshare" href="http://www.slideshare.net/tetradian/what-is-an-enterprise" target="_blank">my view</a> it doesn&#8217;t go far enough in that separation, but at least it&#8217;s clear that there <em>is</em> a difference, and that &#8216;the enterprise&#8217; often extends well beyond the boundaries of &#8216;the organisation&#8217;. In short, so far so good.</p>
<p>Next, look at slide 19 (upper part of p.10):</p>
<blockquote><p><strong>What is an Architecture?</strong><br />
• An Architecture is the fundamental organization of something, embodied in:<br />
– its components,<br />
– their relationships to each other and the environment,<br />
– and the principles governing its design and evolution.</p></blockquote>
<p>As they say on the slide, that definition is adapted from ANSI/IEEE Standard 1471-2000, another well-known and much-used reference. Again, so far so good.</p>
<p>But note what happens in slide 20 (lower part of p.10), which purports to bring together those previous two definitions:</p>
<blockquote><p><strong>What is Enterprise Architecture?</strong><br />
Enterprise Architecture is:<br />
• The organizing logic for business processes and IT infrastructure reflecting the integration and standardization requirements of the firm’s operating model. [MIT Center for Information Systems Research]<br />
• A conceptual blueprint that defines the structure and operation of an organization. The intent of an enterprise architecture is to determine how an organization can most effectively achieve its current and future objectives. [SearchCIO.com]</p></blockquote>
<p>Which for me brings up an instant response of  &#8221;<em>Huh?</em> Now <em>wait</em> a minute?&#8221;&#8230; The SearchCIO definition would make reasonable sense if it wasn&#8217;t arbitrarily constrained only to the view of the <em>organisation</em> &#8211; not the <em>enterprise</em>, as per that previous definition of &#8216;enterprise&#8217;. And in the MIT definition it&#8217;s constrained even further, with an unexplained emphasis on IT-infrastructure and &#8220;integration and standardization&#8221; &#8211; which doesn&#8217;t make sense at all.</p>
<p>One slide further on, and without any explanation or justification, we&#8217;re suddenly down in classic TOGAF territory, where the foundation for everything is IT-infrastructure, and where &#8216;Business Architecture&#8217; is &#8216;anything not-IT that might affect IT&#8217;. Oops&#8230;</p>
<p>And by the time we get to slide 22 (lower part of p.11), we&#8217;re presented with this:</p>
<blockquote><p><strong>Why Enterprise Architecture?</strong><br />
• Effective management and exploitation of information through IT is key to business success<br />
• Good information management = competitive advantage<br />
• Current IT systems do not really meet the needs of business<br />
– Fragmented, duplicated<br />
– Poorly understood<br />
– Not responsive to change<br />
• Investment in Information Technology<br />
– Focussed on system maintenance<br />
– Tactical developments rather than a strategic plan</p></blockquote>
<p>All I can say to that is &#8220;You <em>what</em>???&#8221;&#8230; To be blunt, what has <em>any</em> of this got to do with enterprise-architecture, in terms of the definitions of either &#8216;enterprise&#8217; or &#8216;architecture&#8217; above? &#8220;Some but not much&#8221;, is the short answer. To illustrate the point, let&#8217;s deconstruct some of those assertions above:</p>
<p>&#8211;  &#8221;Effective management and exploitation of information through IT is key to business success&#8221; &#8211; is it? Can you prove this? Given this arbitrary assertion about the importance of IT, can you show the connection &#8211; if any &#8211; to either &#8216;enterprise&#8217; or &#8216;architecture&#8217;? And what do you mean by &#8216;IT&#8217; anyway?</p>
<p>&#8211; &#8220;Good information management = competitive advantage&#8221; &#8211; possibly. But what about government and other organisations for whom &#8216;competitive advantage&#8217; has little or no priority or point? And what about all the other non-IT issues &#8211; such as <a title="Slidedeck 'Respect as an architectural issue' on Slideshare" href="http://www.slideshare.net/tetradian/respect-as-an-architectural-issue-a-casestudy-in-business-survival" target="_blank">respect and trust</a> &#8211; that might have far greater impacts on &#8216;competitive advantage&#8217;?</p>
<p>&#8211; &#8220;Current IT systems do not really meet the needs of business&#8221; &#8211; so what? The same is true of many other business-systems, such as the structure and design of core <a title="Website for Alex Osterwalders' book 'Business Model Generation'" href="http://www.businessmodelgeneration.com" target="_blank">business models</a> &#8211; which, architecturally speaking, would usually need to come <em>before</em> any fix-up of outdated IT-systems.</p>
<p>&#8211; &#8220;Investment in Information Technology [maintenance focus, tactical]&#8221; &#8211; again, yes, we know, but so what? The same is likely to be true about almost every other aspect of the enterprise &#8211; especially in multi-partner enterprises.</p>
<p>So let&#8217;s again be blunt about this: that slide above is best dismissed as mere marketing-puff &#8211; a sales pitch for large consultancies who want to sell &#8216;IT-rationalisation&#8217; programmes to clean up the IT-mess that in all probability they themselves had created in the first place&#8230; In practice, there&#8217;s so much that&#8217;s <em>missing</em> from that &#8216;Why Enterprise Architecture?&#8217; &#8211; such arbitrary and unjustifiable constraints on scope &#8211; that it really is all but meaningless. It describes only a <em>tiny</em> subset of the actual scope of &#8216;the architecture of the enterprise&#8217;, but somehow seems to purport that this is the whole. Which would be laughable if it wasn&#8217;t such a bad joke &#8211; or such a destructive one.</p>
<p>In other words, somewhere between slide 19 and slide 22, we&#8217;ve gone from enterprise and business, to a largely-spurious attempt at business-justification for one specific subset of enterprise IT-architecture. The remainder of &#8216;the architecture of the enterprise&#8217; &#8211; especially about anything not-IT &#8211; has been erased from the story.</p>
<p>Which is why the TOGAF-style EA story just does not make sense to anyone who&#8217;s not already embedded and wedded to an IT-centric view of the world.</p>
<p>If you want to see how and why enterprise-architecture is still such a darned hard &#8216;sell&#8217; to just about anyone in business, all you need to do is read that &#8216;Management Overview&#8217;. And quietly weep&#8230;</p>
<p>Surely by now we can do better than this? Please?</p>
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		<item>
		<title>IT-oriented versus IT-centric</title>
		<link>http://weblog.tetradian.com/2012/01/27/it-oriented-versus-it-centric/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=it-oriented-versus-it-centric</link>
		<comments>http://weblog.tetradian.com/2012/01/27/it-oriented-versus-it-centric/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 16:39:00 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[IT-architecture]]></category>
		<category><![CDATA[IT-centrism]]></category>
		<category><![CDATA[IT-education]]></category>
		<category><![CDATA[IT-oriented]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4673</guid>
		<description><![CDATA[Earlier today I came across a Tweet from the Open Group that pointed to an interview with Dr Leon Keppleman at University of North Texas. Given that the note was from Open Group, no surprise that it was mostly about IT, but to me, the headline was somewhat of a breath of fresh air, and [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier today I came across a Tweet from the Open Group that pointed to an interview with Dr Leon Keppleman at University of North Texas. Given that the note was from Open Group, no surprise that it was mostly about IT, but to me, the headline was somewhat of a breath of fresh air, and I said so when I reTweeted it:</p>
<ul>
<li><em>tetradian</em>: RT @theopengroup: On @infomgmt about &#8220;Getting Holistic with Enterprise Architecture&#8221; <a title="Information Management: 'Getting Holistic with Enterprise Architecture' " href="http://www.information-management.com/newsletters/data-architecture-quality-integration-UNT-Kappelman-10021830-1.html" target="_blank">http://shar.es/fWDYZ</a> <em>&gt;strong recommend #entarch</em></li>
</ul>
<p>To me the article is a very good illustration of the crucial distinction between <em>IT-oriented</em> versus <em>IT-centric</em>.</p>
<p>In essence, the whole interview is all about IT, and IT-education: nothing much more than that. And parts of it show the usual IT-type errors, such as &#8216;information-systems&#8217; solely in terms of software and the like, without any apparent reference to the human side of information. And it doesn&#8217;t exactly off all that well, either:</p>
<blockquote><p>We have a pretty strong and broad curriculum, the students get several different programming classes, good grounding in network technology and database technology and software.</p></blockquote>
<p>Which is not exactly what those of us in whole-enterprise architecture would be likely to regard as a &#8216;broad curriculum&#8217;. At first glance, it can seem so much &#8220;Oh no, not again&#8230;&#8221; that I wasn&#8217;t much surprised when a colleague complained at me for reTweeting it in such glowing terms.</p>
<p>Yet there are several points that make it stand out from the crowd. Keppleman continues the above with these comments (with the interviewer&#8217;s question in italic):</p>
<p style="padding-left: 30px;">But we also try to bring in the big picture, how it really fits together. Though most of our students take entry-level jobs working on a particular project or part of a system, whether it&#8217;s infrastructure or software or some combination, we want them to leave with some sense that the things they work on are actually part of a much larger enterprise. That piece they are working on needs to be not just a good piece, but a great piece that creates value for the whole.</p>
<p style="padding-left: 30px;"><em>That sounds like a sales pitch for enterprise architecture.</em></p>
<p style="padding-left: 30px;">Yes, and in my career it came to me backwards, too. My original focus was software development and obviously the importance of getting the requirements right. Well, it turns out that to have the requirements right, you need what you are working on in the context of the whole because otherwise you might build a great system but it doesn&#8217;t create value. It might be adding redundancy or be the 73rd system to connect 72 other systems. Even if those other 72 systems are part of stovepiped business units and are perfectly aligned with them and serve their needs, as a whole the enterprise is wasting a ton of money and a ton of resources and talent. That experience is what brought me to the enterprise architecture space.</p>
<p>The way I read that is that whatever you&#8217;re doing in software or whatever, there&#8217;s no point in doing it if it doesn&#8217;t support the overall big-picture. Whatever we&#8217;re doing, it&#8217;s always part of the whole &#8211; so we have to <em>be</em> aware of the whole, at all times. Hence the need for enterprise-architecture &#8211; which, as can be seen from above, has to be a <em>real</em> &#8216;architecture of the enterprise&#8217;.</p>
<p>In many people&#8217;s view of &#8216;enterprise&#8217;-architecture, IT presents itself as the <em>centre</em> of the business-world, the one undisputed core around which everything else revolves. &#8216;The business&#8217;, if mentioned at all, is described solely in terms of &#8216;anything not-IT that might affect IT&#8217;. (If you don&#8217;t believe me, go ask anyone <em>not</em> from IT whether TOGAF&#8217;s so-called &#8216;Business Architecture&#8217; makes any sense to them in <em>business</em> terms&#8230;) That&#8217;s <strong>IT-centrism</strong>, and it&#8217;s a really serious problem in current enterprise-architecture.</p>
<p>But the article above, and the overall mood of the piece, is <em>not</em> IT-centric.</p>
<p>Sure, it&#8217;s unashamedly <strong>IT-oriented</strong> &#8211; no doubt about that. Dr Keppleman&#8217;s unit is nominally part of a business-school, but as he says, &#8220;most of our students take entry-level jobs working on a particular project or part of a system&#8230; infrastructure or software or some combination&#8221;.  (There&#8217;s a mild mis-labelling there, perhaps &#8211; it&#8217;s not what many of us would think of as &#8216;business&#8217; &#8211; but that&#8217;s about the worst that I can see of it.) It is what it is: it&#8217;s just IT &#8211; and it doesn&#8217;t really claim to be anything else.</p>
<p>And yet it <em>does</em> maintain a broader awareness beyond itself. It&#8217;s clear that IT is seen as an important role, yet also that it&#8217;s just one part amongst many within that greater whole:</p>
<blockquote><p>&#8220;&#8230;help us change how we work together and communicate within organizations to be more integrated, more holistic&#8221;.</p></blockquote>
<p>I&#8217;ll admit that I <em>really</em> don&#8217;t like IT-centrism: it&#8217;s been the bane of the EA industry for far too many years. But I&#8217;m definitely not &#8216;against IT&#8217;, as some people have portrayed me to be. In a true &#8216;architecture of the enterprise&#8217;, <em>everything</em> matters, in depth as well as in breadth: so I&#8217;m very happy to see a piece that&#8217;s as IT-oriented as this, and yet <em>does</em> also know how to play its part within them whole.</p>
<p>IT-oriented is <em>not</em> the same as IT-centric.</p>
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		<title>Efficiency, effectiveness and co-creativity</title>
		<link>http://weblog.tetradian.com/2012/01/26/efficiency-effectiveness-and-co-creativity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=efficiency-effectiveness-and-co-creativity</link>
		<comments>http://weblog.tetradian.com/2012/01/26/efficiency-effectiveness-and-co-creativity/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 08:31:36 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Complexity / Structure]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[Power and responsibility]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[business architecture]]></category>
		<category><![CDATA[complexity]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[enterprise]]></category>
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		<category><![CDATA[power]]></category>
		<category><![CDATA[responsibility]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4671</guid>
		<description><![CDATA[This one is a pick-up from a Tweet by Bert van Lamoen: transarchitect: The priority shift we make is from efficiency to effectiveness to co-creativity. #complexity Of course. Yes. That&#8217;s obvious, the moment I look at it. Except that I&#8217;d completely missed before now. Oops&#8230; I&#8217;ve long since drawn a distinction between efficiency and effectiveness. [...]]]></description>
			<content:encoded><![CDATA[<p>This one is a pick-up from a Tweet by <a title="Bert van Lamoen (@transarchitect) on twitter" href="http://twitter.com/transarchitect" target="_blank">Bert van Lamoen</a>:</p>
<ul>
<li><em>transarchitect</em>: The priority shift we make is from efficiency to effectiveness to co-creativity. #complexity</li>
</ul>
<p>Of course. Yes. That&#8217;s obvious, the moment I look at it.</p>
<p>Except that I&#8217;d completely missed before now.</p>
<p>Oops&#8230; <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_neutral.gif' alt=':-|' class='wp-smiley' /> </p>
<p>I&#8217;ve long since drawn a distinction between efficiency and effectiveness. Or rather, that efficiency &#8211; &#8216;doing more with less&#8217;, &#8216;doing things right&#8217; &#8211; is only one dimension of effectiveness &#8211; &#8216;doing the right things right&#8217;.</p>
<p style="padding-left: 30px;">[The set of five dimensions that I've used to summarise effectiveness, if you're interested, is <em>efficient</em>, <em>reliable</em>, <em>elegant</em>, <em>appropriate</em>, <em>integrated</em> - see  the slidedeck '<a title="Slidedeck 'What is effectiveness?' on Slideshare" href="http://www.slideshare.net/tetradian/what-iseffectiveness" target="_blank">What is effectiveness?</a>' or my book <em><a title="Book 'SEMPER &amp; SCORE: enhancing enterprise effectiveness'" href="http://tetradianbooks.com/2008/07/semper/" target="_blank">SEMPER &amp; SCORE: enhancing enterprise effectiveness</a></em>.]</p>
<p>Yet that type of &#8216;effectiveness&#8217; assumes that there&#8217;s some kind of pre-ordained plan &#8211; &#8216;effective <em>in terms of</em> the plan&#8217;. What if there isn&#8217;t a plan? What if we don&#8217;t <em>know</em> what the plan is? What if we&#8217;ll only know what the plan was &#8211; or sort-of &#8216;was&#8217; &#8211; once we&#8217;ve completed it? (&#8216;Retrospective causality&#8217;, as a certain person would put it.)</p>
<p>That&#8217;s where co-creativity comes into the picture. Co-creating a &#8216;<a title="Post 'The no-plan plan for whole-enterprise architecture - a summary'" href="http://weblog.tetradian.com/2011/10/22/the-no-plan-plan-for-whole-enterprise-architecture-a-summary/" target="_blank">plan that is no-plan</a>&#8216;, together.</p>
<p>And that&#8217;s what I&#8217;d missed.</p>
<p style="padding-left: 30px;">[I can see <em>why</em> I'd missed it: to be blunt, I'm, uh, not good at anything that involves being social, and the whole point and focus of co-creativity is that it's social. But it still doesn't excuse the fact that I shouldn't have missed it. Sigh.]</p>
<p>Yet I&#8217;m not the only one who&#8217;s missed it: there&#8217;s a whole societal shift implied here &#8211; a completely different way of working. One that doesn&#8217;t assume that there&#8217;s &#8216;The Plan&#8217;. One that <em>doesn&#8217;t</em> assume that there&#8217;s The Person In Control, or The Person Who Knows What&#8217;s Going On. Or even that there&#8217;s <em>anyone</em> who knows what&#8217;s going on. Instead, there&#8217;s a trust that co-creation will take us where we want to go: an effectiveness that&#8217;s an <em>emergent property</em> of the collective, without any &#8216;plan&#8217; or pre-certainty at all.</p>
<p>I don&#8217;t see this as an &#8216;either/or&#8217; &#8211; <em>either</em> effectiveness-relative-to-a-plan, <em>or</em> co-creation-with-no-plan. It&#8217;s more a &#8216;both/and&#8217; &#8211; it seems more an effectiveness that arises from a sort-of plan-that-is-no-plan, one that covers the entirety of the SCAN decision-making space:</p>
<p><a href="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-decision.png"><img class="aligncenter size-medium wp-image-4409" title="SCAN-decision" src="http://weblog.tetradian.com/wp-content/uploads/2011/12/SCAN-decision-300x151.png" alt="" width="300" height="151" /></a></p>
<p>The classic &#8216;efficiency&#8217;-based approach is mostly about the left-hand side: assertions about &#8216;the true metrics&#8217; and so on leads to The Plan which leads to control of actions and decisions at real-time &#8211; the Belief &#8216;domain&#8217;. It&#8217;s very mechanical &#8211; often literally so.</p>
<p>Looking at it now, the approach I&#8217;d taken to effectiveness did incorporate a lot more of the right-hand side, with a strong acceptance of various aspects of uncertainty &#8211; particularly in the human space, the &#8216;elegant&#8217;-dimension of effectiveness. But it still presumes a plan, an Assertion &#8211; and hence that&#8217;s where it naturally tends to return.</p>
<p>Co-creativity would seem to focus more on the &#8216;Use&#8217;-domain &#8211; literally, &#8220;What&#8217;s the Use?&#8221;. I believe that to work well &#8211; to avoid a collapse into a dysfunctional-chaotic free-for-all, a &#8216;co-non-creation&#8217; &#8211; it&#8217;d still need some kind of guiding-light or anchor or direction, a shared &#8220;What&#8217;s the <em>purpose</em> here?&#8221;. Yet even that would likely be co-created too &#8211; a nice recursion there.</p>
<p>Hmm&#8230; A lot to think about. Or, preferably, co-create? Thanks anyway, Bert! <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>More on identity and Mask</title>
		<link>http://weblog.tetradian.com/2012/01/23/more-on-identity-and-mask/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=more-on-identity-and-mask</link>
		<comments>http://weblog.tetradian.com/2012/01/23/more-on-identity-and-mask/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 12:15:02 +0000</pubDate>
		<dc:creator>Tom G</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Complexity / Structure]]></category>
		<category><![CDATA[Enterprise architecture]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[avatar]]></category>
		<category><![CDATA[complexity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[identifier]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[IT-architecture]]></category>
		<category><![CDATA[Mask]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[security]]></category>
		<category><![CDATA[user-experience]]></category>
		<category><![CDATA[user-interface]]></category>

		<guid isPermaLink="false">http://weblog.tetradian.com/?p=4665</guid>
		<description><![CDATA[Who or what is &#8216;I&#8217;? How does our experience of &#8216;I&#8217; change as we interact with our world? Yes, I do know that those questions might seem to fit more in philosophy or psychology. But as per the previous post, they also have huge ramifications in user-experience and user-interface design, in product-design, in sensemaking and [...]]]></description>
			<content:encoded><![CDATA[<p>Who or what is &#8216;I&#8217;? How does our <em>experience</em> of &#8216;I&#8217; change as we interact with our world?</p>
<p>Yes, I do know that those questions might seem to fit more in philosophy or psychology. But as per the <a title="Post 'Identifier, identity, persona and Mask'" href="http://weblog.tetradian.com/2012/01/19/identifier-identity-persona-and-mask/" target="_blank">previous post</a>, they also have <em>huge</em> ramifications in user-experience and user-interface design, in product-design, in <a title="Post 'Decision-making -linking intent and action (1)'" href="http://weblog.tetradian.com/2011/12/28/decision-making-linking-intent-and-action-1/" target="_blank">sensemaking</a> <a title="Post 'Decision-making -linking intent and action (2)'" href="http://weblog.tetradian.com/2012/01/06/decision-making-linking-intent-and-action-2/" target="_blank">and</a> <a title="Post 'Decision-making -linking intent and action (3)'" href="http://weblog.tetradian.com/2012/01/08/decision-making-%e2%80%93-linking-intent-and-action-3/" target="_blank">decision</a>-<a title="Post 'Decision-making -linking intent and action (4)'" href="http://weblog.tetradian.com/2012/01/10/decision-making-linking-intent-and-action-4/" target="_blank">making</a>, and in enterprise-architecture, business-architecture, security-architecture and many other architectures in general.</p>
<p>Quick summary so far:</p>
<ul>
<li>there&#8217;s a <em>decision-making</em> &#8216;I&#8217; &#8211; &#8220;I am that which chooses&#8221;, that which experiences the world <em>as</em> &#8216;I&#8217; and responds accordingly, and which can be highly volatile, especially in terms of real-time decision-making</li>
<li>there&#8217;s a kind of <em>presentation-layer</em> of &#8216;I&#8217;, which is expressed through surface-appearance, through digital-personas and suchlike</li>
<li>there&#8217;s a kind of interaction between each &#8216;I&#8217; and that presentation-layer &#8211; an interaction which is particularly clear in work with Masks, as I&#8217;ll return to in a moment</li>
<li>there&#8217;s a distinct <em>identifier-layer</em> for &#8216;I&#8217;, comprised of identifiers acknowledged or imposed by <em>others</em> as well as self, and typically associated roles, rights and responsibilities for &#8216;I&#8217; &#8211; with the identifiers often associated with external or assigned personas (digital or otherwise)</li>
<li>beneath it all, in most cases, there seems to be a kind of unitary &#8216;I&#8217; that is experienced by self as &#8216;I&#8217;, and perhaps also experienced by others as one&#8217;s &#8216;I&#8217; &#8211; though with reservations on that such as indicated by the classic <a title="Wikipedia on Johari Window" href="http://en.wikipedia.org/wiki/Johari_window" target="_blank">Johari Window</a> model</li>
</ul>
<p>So, to identity and Mask.</p>
<p>I&#8217;ve just finished re-reading Keith Johnstone&#8217;s classic &#8216;<em><a title="Keith Johnstone, 'Impro: improvisation and the theatre', on Amazon.co.uk" href="http://www.amazon.co.uk/Impro-Improvisation-Theatre-Keith-Johnstone/dp/041346430X" target="_blank">Impro: improvisation and the theatre</a></em>&#8216;. To me, it&#8217;s absolute must-read for anyone interested in the human side of enterprise-architecture: its sections on status, spontaneity and narrative can be real eye-openers for understanding how organisations <em>really</em> work. (Or, more often, <em>don&#8217;t</em> work&#8230;) Yet for me it&#8217;s always been the last section in the book that&#8217;s always stood out the most: the section on Masks.</p>
<p>The term &#8216;Mask&#8217; has a special meaning here &#8211; hence the initial-capital on Mask, to distinguish it from a more everyday theatrical mask. In many ways the Mask <em>is</em> just an ordinary half-face mask: the difference is more in how it&#8217;s used, not just as a costume-prop but as an active persona or literal &#8216;per-sona&#8217; &#8211; an <em>active</em> filter on &#8217;that through which I sound&#8217;.</p>
<p style="padding-left: 30px;">[There's also another set of techniques that work with full-face Masks, or Tragic Masks, but I won't go into any of that here.]</p>
<p>The context in the book is improvisational theatre, of course &#8211; not enterprise-architecture. Yet there are a few themes that are extremely relevant for us.</p>
<p>One is that it&#8217;s a real and intensive research-environment. True, it&#8217;s subjective-research rather than objective-research, but in essence the principles of of investigation are the same, and certainly the level of discipline required is much the same if they&#8217;re to get usable results. So don&#8217;t dismiss it out of hand because it&#8217;s not IT&#8230; <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Given that, note what is probably <em>the</em> key theme there: that there&#8217;s some kind of <em>interaction</em> that goes on between actor and Mask. It&#8217;s not as simple as a one-way &#8216;I am wearing this prop&#8217;: wearing a Mask has definite impacts on the actor, and it seems there&#8217;s even some continuity between different people wearing the same Mask:</p>
<blockquote><p>Another Mask was called Mr Parks. This one used to laugh, and stare into the air, and sit on the extreme edge of chairs and fall off sideways. Shay Gorman created the character. I took the Mask to a course I gave in Hampshire. The students were entering from behind a screen and suddenly I heard Mr Parks&#8217; laughter. It entered with the same posture Shay Gorman had adopted, and looked up as if something was very amusing about the ceiling, and then it kept sitting on the extreme edge of a chair as if it wanted to fall off. Fortunately it didn&#8217;t, because the wearer wasn&#8217;t very athletic. It really makes no sense that a Mask should be able to transmit that information to its wearer.</p></blockquote>
<p>I&#8217;ll very carefully make no comment here as to <em>how</em> that kind of information could pass from one actor to another, just through the medium of the respective Mask: just note that it <em>is</em> so, under those types of technical conditions.</p>
<p>Also explained in the book is that the whole thing depends on some quite specific psychological or psychosocial conditions. To translate it into the terms I&#8217;ve been using with the SCAN framework, it&#8217;s all happening in the real-time space, and it just does not work on the Belief (&#8216;control&#8217;) side of the decision-modality spectrum. It only works either on the Faith-side of the decision-spectrum &#8211; where conscious choice of some kind is available, though primarily as a kind of &#8216;intentional surrender&#8217; &#8211; or when there&#8217;s no conscious thought at all &#8211; which also means no conscious choice.</p>
<p>The <em>fundamental</em> point in Mask work is that there is a sense not so much of loss of &#8216;I&#8217;, as a kind of <em>negotiation</em> with the Mask as to what that surface-&#8217;I&#8217; will be. And the Mask can impose some fairly severe constraints on what it can allow, its &#8216;repertoire&#8217; and suchlike: for example, it can be very difficult to do any kind of predefined script whilst doing Mask-work. If there&#8217;s no awareness of that negotiation with the Mask, there are two likely outcomes: either the student will attempt to&#8217;take control&#8217;, which results in poor outcomes and sometimes literally &#8216;wooden&#8217; performances; or the student will fail to notice the impacts of the Mask, and in effect believe that the results are their <em>own</em> choice of &#8216;I&#8217;, rather than the default sort-of-choices imposed by the Mask. Which might well not be a good idea&#8230;</p>
<p>So what on earth has any of this to do with enterprise-architecture?</p>
<p>The answer is this: <em>anything can be a Mask</em> in this sense. <em>Anything</em>.</p>
<p>To be slightly more specific, anything that can act as a surface-level filter or persona &#8211; a &#8216;that through which I sound&#8217; &#8211; can act as a Mask in this sense. Whether or not we are consciously aware of it doing so.</p>
<p>And anything that can act as a filter on &#8216;I&#8217;, also in effect changes the surface experience of &#8216;I&#8217;, of how others experience that &#8216;I&#8217;, and also the <em>actions and choices</em> of that &#8216;I&#8217;.</p>
<p>A couple of really simple everyday examples:</p>
<p>&#8211; Someone may be the most mild-mannered person face to face, but suddenly an absolute demon behind the wheel of a car.</p>
<p>&#8211; Conversations in Twitter often seem artificial, terse, mechanical &#8211; the Mask of the 140-character constraint.</p>
<p>Consider all the &#8216;professional props&#8217; of just about every trade and tradition: the doctor&#8217;s stethoscope, the barrister&#8217;s wig, the consultant&#8217;s clipboard. All of them are Masks: the person&#8217;s behaviour, demeanour, stance and language will all change the moment they pick up that prop.</p>
<p>Consider a business uniform, a brand, a shop layout, a user-interface layout: they&#8217;re all Masks in this sense too &#8211; an active filter for a persona, as &#8216;that through which I sound&#8217;, impacting on and constraining the choices and actions of the respective &#8216;I&#8217;.</p>
<p>Every role is a Mask. Every digital-identity or digital-persona is a Mask. (Think for a moment about the impact of that on the ways that people interact with digital systems &#8211; especially when multiple personae intersect.)</p>
<p>Layer upon layer upon layer of Masks, changing continuously throughout every day.</p>
<p>And, if we&#8217;re not conscious of those impacts and constraints on &#8216;I&#8217;, will find our &#8216;I&#8217; seeming to change with each change of Mask, yet not knowing how or why.</p>
<p>In short, the sense of identity may &#8211; and probably will &#8211; become fluid in the context of a Mask.</p>
<p>And almost <em>anything</em> may act as a Mask.</p>
<p>Often in unpredictable and/or emergent ways.</p>
<p>Affecting interaction with just about everything else.</p>
<p>Hence, also in short, a definitely non-trivial concern for security, privacy, user-experience design, process-design, branding and a whole host of other themes in enterprise-architecture and elsewhere.</p>
<p>Identity and Mask might perhaps seem somewhat abstract at first. A bit less abstract by now, I hope?</p>
<p>Over to you for comment, anyway. <img src='http://weblog.tetradian.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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