Tag: brand

Hidden perils of co-branding

For any organisation that’s in the public-eye, a co-branding deal sounds like a perfect win-win: you get a pile of useful cash merely for letting someone put up a load of posters around the place. What could possibly go wrong

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Charisma, connection and brand

How do we make sense of brands and the like? How do brands actually work? And how does that connect with charisma, with ‘self-as-brand’? The starting point for this one was a re-tweet from narrative-knowledge guru Shawn Callahan: unorder:┬áRT @thaler:

Posted in Enterprise architecture, Society Tagged with: , , , , ,