How do we ‘sell’ enterprise-architecture? What’s it worth, in terms of value, and of price? What could or should we charge for our work? This series is a bit of ‘thinking aloud’ about our work, and how we apply our…

How do we ‘sell’ enterprise-architecture? How do we explain what it is that we do – and why we do it? This series started as a bit of ‘thinking aloud’ about work, and how we apply our work, and how…

How do we ‘sell’ enterprise-architecture? What’s the story, the value-proposition? This series started as a bit of ‘thinking aloud’ about work, and how we apply our work, and how we could perhaps make our work a bit more immediately meaningful…

How do we ‘sell’ enterprise-architecture? To whom? For how much? And why? – where’s the value, for them, and for us? This started as just a bit of ‘thinking aloud’ about work, and my own place within it – though…