Tag: forrester

Forrester’s ‘EA 2020’

Gettin’ there… the ‘big-name’ consultancies, yep, they are gettin’ there. Slowly… Nice example today was an auto-notification from Forrester about their new enterprise-architecture report, ‘EA 2020 – The Transformation Of EA In The Age Of The Customer‘. It’s written by a

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How not to do social-business

At the Dachis Social Business Summit, one of the presenters, from Forrester, showed off their notion of the Always-Addressable Customer – combining geolocation and mobile to tailored marketing-messages. The presenter was clearly excited about it, and the two examples she showed

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