Tag: market

Keep the focus on the right market!

If enterprise architecture at present is perhaps too WEIRD and too WIRED, how would we describe current management models? And if they’re as mistaken and misfocused as enterprise-architecture still seems to be, what impact does that have on their organisations

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Where marketing meets enterprise-architecture

Rethinking the enterprise from a customer-centric perspective was another theme that came up in that conversation with Robert Phipps last week, in this case with a bit of virtual help from Chris Potts. The ‘conventional’ way of viewing an enterprise

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