market – Tom Graves / Tetradian

Keep the focus on the right market!

By Tom G Posted on 8 May 2014 Posted in Business, Enterprise architecture, Society No Comments Tagged with Business, business architecture, enterprise, Enterprise architecture, market, taylorism

If enterprise architecture at present is perhaps too WEIRD and too WIRED, how would we describe current management models? And if they’re as mistaken and misfocused as enterprise-architecture still seems to be, what impact does that have on their organisations …

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Where marketing meets enterprise-architecture

By Tom G Posted on 8 July 2011 Posted in Business, Enterprise architecture 5 Comments Tagged with Business, business architecture, business model, chris potts, enterprise, Enterprise architecture, enterprise canvas, market, marketing, robert phipps, values, verna allee, vision

Rethinking the enterprise from a customer-centric perspective was another theme that came up in that conversation with Robert Phipps last week, in this case with a bit of virtual help from Chris Potts. The ‘conventional’ way of viewing an enterprise …

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Tag: market

Keep the focus on the right market!

Where marketing meets enterprise-architecture