How do we describe ‘service’ and ‘product’ in the same way for every scope and scale, every type of context and content? That’s the theme for this series of posts. In ‘Service, product, service, simplified‘, I aimed to simplify the relationship …

Service, product, service – summary and checklists Read more »

Tagged with: , , , , , , , , ,

Are we selling services, products or both? The short-answer is ‘Yes’ – but what we’re really selling, every time, is a promise… The start-point for this was one of those ideas that arise first-thing-in-the-morning, seemingly without any warning: Idea: In sales, …

Service, product, service – promise and product Read more »

Tagged with: , , , , , , , , , , ,

How much does it cost to acquire a customer? To retain a customer? To lose a customer? And in what sense of ‘cost’? In part this one was triggered by reading through my relatively-new copy of Business Model You, and …

Costs of acquisition, retention, de-acquisition Read more »

Tagged with: , , , , , , , , , ,