Those who denigrate architecture as ‘only theory’ are seriously missing the point, because the role of architecture is theory – theory to guide the practice of design. Without theory to guide practice, all that we’d have is design that’s built on untested …

Architecture is theory Read more »

How do we describe ‘service’ and ‘product’ in the same way for every scope and scale, every type of context and content? That’s the theme for this series of posts. In ‘Service, product, service, simplified‘, I aimed to simplify the relationship …

Service, product, service – summary and checklists Read more »

Are we selling services, products or both? The short-answer is ‘Yes’ – but what we’re really selling, every time, is a promise… The start-point for this was one of those ideas that arise first-thing-in-the-morning, seemingly without any warning: Idea: In sales, …

Service, product, service – promise and product Read more »

If service and product are different views into a continuous sequence of value-creation, what can we learn if we start the sequence from product rather than service? In the earlier parts of this series – such as ‘Service, product, service, …

Service, product, service – start with product Read more »

What’s the difference between products and services? One of the key differences, perhaps, is in how we view the respective responsibilities… The core theme in this series of posts on the relationships between product and service, and the follow-on implications …

Service, product, service – responsibilities Read more »

Are goods and services ‘products’ because they can be hired? Is ‘product’ a term that applies only to a commercial context? I’d intended that the next post in this series on the relationship between product and service would be about transfers of responsibility …

Service, product, service – everything for hire? Read more »

Does it make sense to describe product and service as the same, or views into the same thing? For example, what if your product is a service? The next post in this series on the relationship between product and service was going to …

Service, product, service – service as product? Read more »

Do product and service have the same structure? If they’re different views into the same space, what of that shared-structure can we see in each case? The next post in this series on the relationship between product and service was going to be …

Service, product, service – a question of structure? Read more »

Service and product as different views into the same space – is that a novel concept? If so, what does that imply for enterprise-architecture and the like? The next post in this series on the relationship between product and service was …

Service, product, service – a novel concept? Read more »

If service and product are different views into the same space, how would we use that in enterprise-architecture, service-design, product-design and suchlike? In the previous post, ‘Service, product, service, simplified‘, we explored a metaphor that perhaps doesn’t sound simple at …

Service, product, service – implications for architectures Read more »