Common Ground's Rules for Local Distinctiveness
Whilst doing the usual web-trawls for a correspondent, was delighted to discover that Common Ground have put their classic Rules for Local Distinctiveness up as a specific page on their website, as well as the poster which can be ordered from their shop.
May not be so obvious at first, but the principles they describe are also just as important for business, as a guide to understanding their own ‘distinctiveness’ or business-purpose within the chosen market. Hence I’ve also tagged this one in the Business and Futures categories here.
Use Common Ground’s list as a way to reflect on the ‘particularity’ of any place, any enterprise, any context… it’s a worthwhile exercise that will almost always elicit some important surprises…